559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)

559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)

Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein.

In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of scarcity: time-related, supply-related, demand-related, and limited edition. In this conversation, Mindy highlighted the importance of using scarcity ethically and developing marketing tactics that align with your product or service that aim not only to sell but to help your audience and customers.

Dr. Mindy Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. Founder of the digital marketing firm Market MindShift, she has trained thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and World Fuel Services. She has a doctor of philosophy degree in general psychology with an emphasis on technology and is a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School.

Weinstein uses her experience and knowledge as a marketer, researcher, teacher and scholar to help businesses increase revenue. She is the host of the popular podcast, Persuasion in Business, and is a global speaker. Weinstein is married, the mom of two boys, and calls Arizona home.

Get Mindy's book here:

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. Dr. Mindy Weinstein

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Episoder(818)

383: Consulting case interviews. McKinsey, BCG, Bain (MBB) office selection. Australia as a first choice

383: Consulting case interviews. McKinsey, BCG, Bain (MBB) office selection. Australia as a first choice

Consulting case interviews, office selection: McKinsey, BCG, Bain This episode is a short piece from a full session available to FC Insiders on StrategyTraining website and apps. NEW PILOT INITIATIVE - One-on-one advice session with Michael: As many of you know, we have a long waiting list for private coaching with Michael, over 3 years, and a very stringent selection process, very few people are selected. However, we launched a pilot initiative within which a few spots are available now. You are welcome to apply for a one-on-one advice session with Michael. Can be regarding any aspect of your career: helping you develop your career plan, getting Michael's input on specific career challenge you are facing, getting advice on growing/starting your own business, preparing for case interviews, lessons from Lisa's journey to her greencard, etc. To make sure it is a win-win, the advice session is recorded and made available to the FIRMSconsulting community and/or becomes part of FC training content. Additionally, a fee is charged to make this more of a win-win for both parties. This also ensures the seriousness of candidates. This is a very rare opportunity to do a one-on-one session with Michael. If your application is approved you can request additional sessions after your first session, subject to availability. Contact support@firmsconsulting.com for more details and to apply. If you would like to get access to sample episodes from StrategyTraining website, go to www.firmsconsulting.com/promo #MBB #McKinsey #caseinterviews

6 Des 202010min

382: Strategy Is in the Details (Monday Morning 8 a.m. #6)

382: Strategy Is in the Details (Monday Morning 8 a.m. #6)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

30 Nov 202024min

381: 3 reasons why you need a framework when solving a case during a consulting case interview

381: 3 reasons why you need a framework when solving a case during a consulting case interview

TCO V Ritika Mohan, Ph.D, joins McKinsey Chicago. An excerpt from one of the episodes we released for our members. Ritika Mohan is a University of Illinois, Urbana-Champaign M.S. & Ph.D., and University of Arizona, Tucson BS graduate who we trained to join MBB Midwestern USA. In The Consulting Offer watch former McKinsey et al senior partners mentor real candidates into the most elite consulting firms. Across 5 seasons, the program has never failed to place a participant. WHAT IS IT: The Consulting Offer is a groundbreaking case interview training program using REAL participants. All training is done by ex-McKinsey, BCG et al partners using the techniques we developed in our 1-on-1 coaching programs where we have an 80% placement rate. Subscribers can watch video recordings of the candidates being trained for McKinsey, BCG and Bain case interviews. The show is now in its 6th season with all seasons available for streaming. There is NO other program in the world with real candidates being trained in real time with the results made public. Everything on StrategyTV.com along with our most advanced strategy programs can be found on StrategyTraining.com. Members can watch all episodes here: https://www.strategytraining.com/tco-v-ritika-mohan-ph-d-joins-mckinsey-chicago Become a member: https://www.firmsconsulting.com/product/premium/ Access FREE training: http://www.firmsconsulting.com/promo

29 Nov 20204min

380: Focus only on valuation is shortsighted (Monday Morning 8am #5)

380: Focus only on valuation is shortsighted (Monday Morning 8am #5)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

23 Nov 202026min

379: McKinsey interview feedback. McKinsey USA offer. TCO V Ritika

379: McKinsey interview feedback. McKinsey USA offer. TCO V Ritika

TCO V Ritika Mohan, Ph.D, joins McKinsey Chicago. An excerpt from one of 25 episodes (episode 24) we released for our members. Ritika Mohan is a University of Illinois, Urbana-Champaign M.S. & Ph.D., and University of Arizona, Tucson BS graduate who we trained to join MBB Midwestern USA. In The Consulting Offer watch former McKinsey et al senior partners mentor real candidates into the most elite consulting firms. Across 5 seasons, the program has never failed to place a participant. WHAT IS IT: The Consulting Offer is a groundbreaking case interview training program using REAL participants. All training is done by ex-McKinsey, BCG et al partners using the techniques we developed in our 1-on-1 coaching programs where we have an 80% placement rate. Subscribers can watch video recordings of the candidates being trained for McKinsey, BCG and Bain case interviews. The show is now in its 6th season with all seasons available for streaming. There is NO other program in the world with real candidates being trained in real time with the results made public. Everything on StrategyTV.com along with our most advanced strategy programs can be found on StrategyTraining.com. Members can watch all episodes here: https://www.strategytraining.com/tco-v-ritika-mohan-ph-d-joins-mckinsey-chicago Become a member: https://www.firmsconsulting.com/product/premium/ Access FREE training: http://www.firmsconsulting.com/promo

20 Nov 202012min

378: How to be a leader (Monday Morning 8 a.m. #4)

378: How to be a leader (Monday Morning 8 a.m. #4)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To listen to the audio version of this newsletter, search for "Strategy Skills" in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

16 Nov 202026min

377: How to build a pandemic strategy (Monday Morning 8 a.m. #3)

377: How to build a pandemic strategy (Monday Morning 8 a.m. #3)

Hello, everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this week's newsletter, we're going to focus on one overarching theme—risk—and you'll see that theme running through all of the big stories this week. So let's see how this new Monday Morning 8 a.m. format goes. Every week we will look at 3-4 themes, or one theme and 3-4 subthemes. What are the big stories and what are the big implications. Let us know if you like or dislike the style. If you're enjoying the Monday Morning 8 a.m., I'd love it if you shared it with a friend or two. You can send them here to sign up. We try to make it one of the best emails/podcasts you get each week, and we hope you're enjoying it. Get written version of Monday Morning 8 a.m. with links to articles we mention: www.firmsconsulting.com/promo

9 Nov 202021min

376: What is Netflix's real strategy? (Monday Morning 8 a.m. #2)

376: What is Netflix's real strategy? (Monday Morning 8 a.m. #2)

Hi, everyone. This is Monday Morning 8 a.m., a newsletter that goes out—as you guessed it—every Monday. You can listen to the audio version of this Monday Morning 8 a.m. episode by searching "Strategy Skills" in any podcast app! And you can get written version with relevant links to articles when you sign up on www.firmsconsulting.com/promo (it's free). In this newsletter, we have one goal: to help you distill the insights from the noise out there. So here are the big themes we're noticing in the news this week and the deep insights you should be extracting from those themes.

2 Nov 202030min

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