567: Managing sales in a world of constant change (with Frank Cespedes)

567: Managing sales in a world of constant change (with Frank Cespedes)

For this episode, we interviewed the author of Sales Management That Works: How to Sell in a World that Never Stops Changing, Frank Cespedes.

How do you manage sales in a world that never stops changing? In this episode, Frank shares valuable insights to equip sales professionals and business leaders in managing sales within their organization and how to better improve and develop themselves while managing constant change.

Frank Cespedes is a sales expert and Senior Lecturer at Harvard Business School. He runs a business, has served on the boards of corporations and start-ups, and has consulted to companies around the world. He is the author of articles in Harvard Business Review, California Management Review, Organization Science, The Wall Street Journal, and other publications as well as 6 books, including Aligning Strategy and Sales, which was cited as "the best sales book of the year" (Strategy+Business), "a must read" (Gartner), and "perhaps the best sales book ever" (Forbes).

Get Frank's book here:

Sales Management That Works: How to Sell in a World that Never Stops Changing. Frank Cespedes.

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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Episoder(861)

874: Managed out of McKinsey & BCG? (Case Interview & Management Consulting classics)

874: Managed out of McKinsey & BCG? (Case Interview & Management Consulting classics)

Too many clients panic when they are managed out of McKinsey, BCG or Bain. They assume the worst and imagine a tattered reputation. This could not be further from the truth. In this podcast, let's rev...

5 Aug 6min

873: Why consulting stars are never managers (Case Interview & Management Consulting classics)

873: Why consulting stars are never managers (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we explain how teams are assembled and the role given to consulting stars. Many assume being the manage means you...

3 Aug 10min

872: Are you a consulting leader? (Case Interview & Management Consulting classics)

872: Are you a consulting leader? (Case Interview & Management Consulting classics)

Many of us rely on titles to determine if we becoming leaders in a consulting firm. This podcast provides a more important of definition of consulting leadership: who does the consulting firm turn to ...

30 Jul 11min

871: Myth of the Technology Strategy Study (Case Interview & Management Consulting classics)

871: Myth of the Technology Strategy Study (Case Interview & Management Consulting classics)

Readers in other sectors like financial services, energy, retail, automotive etc., make a massive mistake when looking at the technology strategy study training we have up on the site. They assume th...

20 Jul 5min

870: Strategy Insight Ratio (Case Interview & Management Consulting classics)

870: Strategy Insight Ratio (Case Interview & Management Consulting classics)

Young consultants make some very common mistakes when they start out, and I explain how to use the strategy insight ratio to correct these problems. Here are some free gifts for you: Overall Approach ...

15 Jul 10min

869: Misunderstanding "Being Analytic" (Case Interview & Management Consulting classics)

869: Misunderstanding "Being Analytic" (Case Interview & Management Consulting classics)

Aspiring and some young consultants tend to have a narrow outside-in view of management consulting. They make significant assumptions about why and how strategy studies are done, and try to replicate ...

13 Jul 10min

868: How to Network with a Senior Partner (Case Interview & Management Consulting classics)

868: How to Network with a Senior Partner (Case Interview & Management Consulting classics)

Networking with a partner is counter-intuitive. It is much easier to network with a McKinsey / BCG partner for at least four reasons. First, partners always return emails. Second, partners are general...

6 Jul 12min

867: Be a professional, don't be a business person (Case Interview & Management Consulting classics)

867: Be a professional, don't be a business person (Case Interview & Management Consulting classics)

What is your understanding of the consulting culture or philosophy? What do you think defines and separates the top consulting firms from the others?   For this episode, let's revisit a Case Interview...

29 Jun 24min

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