609: Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action (with the first Chief Digital Officer in the history of the Fortune 500, Atif Rafiq)

609: Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action (with the first Chief Digital Officer in the history of the Fortune 500, Atif Rafiq)

Welcome to an interview with the author of Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action, Atif Rafiq. In this book, Atif shares the breakthrough methods to put your company on the path to innovation, creativity, and growth. Atif has written Decision Sprint to pull the curtain back on the hidden management systems within your organization that impact how people think, collaborate, and make decisions.

Atif Rafiq has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald's, Volvo, and MGM Resorts. He oversaw thousands of employees as a global P&L, transformation, and innovation leader.

Atif was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the president level in the Fortune 300. While leading business units, teams, and growth for companies, Atif has built a large following as one of today's top management thinkers. Over 500,000 people follow his ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter Re:wire has over 100,000 subscribers.

Atif is passionate about helping companies push boldly into the future. He accomplishes this through Ritual, a software app revolutionizing how teams innovate and problem-solve, and through his work as keynote speaker, Board member, and CEO advisor.

Get Atif's book here: https://rb.gy/kvxed

Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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Episoder(835)

35: Deloitte S&O vs. McKinsey EM

35: Deloitte S&O vs. McKinsey EM

We have responded to the bolded out part of the question below: "As a person from a big emerging market interested in the long term career in my region, I am thinking about which strategy makes more s...

7 Okt 20119min

34: McKinsey USA or McKinsey EM

34: McKinsey USA or McKinsey EM

We have responded to the bolded out part of the question below: "As a person from a big emerging market interested in the long term career in my region, I am thinking about which strategy makes more s...

1 Okt 201116min

33: Husband Wants to Leave

33: Husband Wants to Leave

We get a variety of queries from all levels of consultants: analysts up to principal. This question came from a female engagement manager in the USA. She was distraught after having worked very hard t...

25 Sep 201112min

32: Managed Out in 4 Months

32: Managed Out in 4 Months

Unfortunately, in management consulting this is something everyone should plan for. Performance or economic conditions can lead to the up-or-out policy being applied. We have had several requests to h...

19 Sep 201118min

31: Deloitte S&O SC drops BCG

31: Deloitte S&O SC drops BCG

This is such a great dilemma. The answer is going to surprise many people. Therefore, pay attention to the logic we apply to answer this question, as well as the real examples we will offer. The optio...

13 Sep 201112min

30: Advice for US MBA Jan 2012 Interns

30: Advice for US MBA Jan 2012 Interns

Many of our candidates are still interviewing, but we can, with a fair degree of accuracy, determine how they will do. We project a 60%-65% placement rate, which considering that internships slots are...

7 Sep 201112min

29: A Real Consulting Engagement

29: A Real Consulting Engagement

Most readers have a vague understanding of the lifestyle of a management consultant. It is cultivated by the images consulting firms work very hard to keep up. In this podcast we explain the issues fo...

1 Sep 201137min

28: Advice for Aspiring Female Consultants

28: Advice for Aspiring Female Consultants

The problem with advice for female management consultants is that most of that advice is centered on telling females consultants they need to change to fit into consulting firms. That is bad advice, b...

26 Aug 201119min

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