635: How to Disrupt a System That Was Built to Hold You Back (with Northwestern University Professor, Lan Nguyen Chaplin)

635: How to Disrupt a System That Was Built to Hold You Back (with Northwestern University Professor, Lan Nguyen Chaplin)

Welcome to an interview with a Professor of Integrated Marketing Communications, at Northwestern University, Lan Nguyen Chaplin. In this episode, we focused on how to disrupt a system that was built to hold you back. We also touched on to move past an embarrassing moment at work.

Lan Nguyen Chaplin, Ph.D. is Professor of Integrated Marketing Communications, at Northwestern University, Medill School of Journalism, Media, Integrated Marketing Communications. She is also a member of the Core Faculty, Golub Capital Social Impact Lab at Kellogg School of Management. She received her Ph.D. in marketing from the University of Minnesota (Carlson School of Management), and her B.A. in neuroscience with a concentration in behavioral medicine from the University of Pennsylvania.

She was named one of the Top 50 Undergraduate Business Professors in the world by Poets & Quants (November 2018) and set a new record for top undergraduate professor nominations in the process. She has taught at the University of Illinois at Chicago, Villanova School of Business, University of Arizona, Eller College of Management, the University of Illinois at Urbana-Champaign where she was also the Head Coach of the Illinois Women's Lacrosse Club team, and the University of Minnesota, Carlson School of Management.

Professor Nguyen Chaplin conducts research in the areas of children's consumer behavior and branding. She publishes in outlets including, Science, Harvard Business Review, Journal of Consumer Research, Psychological Science, Journal of Consumer Psychology, Child Development, Journal of the Academy of Marketing Science, and Journal of Public Policy & Marketing.

Her research has been covered by TIME, Forbes, National Geographic, The New York Times, Fortune, Esquire Magazine, MSN, NBC Boston, ABC news radio, CBS news, Washington Times, Yahoo! Finance, Yahoo! Parenting, Scientific American, Smithsonian Magazine, New York Magazine, Popular Science, Psychology Today, and Glamour.

Her article with Marsha Richins titled "Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation," won Best Paper published in the Journal of Consumer Research (Financial Times top 50 business journals), in 2018 and was one of the most highly cited JCR articles in 2016. Her work on the development of materialism in children won one of the most prestigious awards in the marketing discipline—the ACR-Sheth award for public purpose research. She and her collaborators have presented their research throughout the USA and around the globe (Australia, Austria, Belgium, Canada, England, France, Germany, Hong Kong, Italy, and Singapore).

She serves on the Editorial Review Board of the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Consumer Affairs, and Journal of Positive Psychology.

Professor Nguyen Chaplin teaches at the Ph.D., MBA, and undergraduate levels and has received numerous teaching accolades.

Visit Lan's website: https://lanchaplin.com/

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Episoder(823)

802: Confidence and content traps in case interviews (Case Interview & Management Consulting classics)

802: Confidence and content traps in case interviews (Case Interview & Management Consulting classics)

This podcast is about the impact of confidence on cases and the importance of avoiding the content trap. We use simple ratios to explain why you need to be confident and how the content-trap sinks many candidates. The content trap occurs when a candidate tends to have poor knowledge of the first principles of cases and rather relies on completing as many cases as possible in the hopes of memorizing all possible frameworks. This is a losing strategy since they are not learning how to solve cases.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

30 Jul 202510min

801: Structure fails at 60% McKinsey cases (Case Interview & Management Consulting classics)

801: Structure fails at 60% McKinsey cases (Case Interview & Management Consulting classics)

At least 90% of aspiring management consultants assume that all McKinsey et al cases MUST be solved with frameworks. That is a dangerous myth. At least 60% of all McKinsey full cases (we are not referring to brainstorming, estimates, etc) cannot be solved with structures and you will fail if you used structures to solve them. In this podcast, we use the experiences of a client, Felix, to explain how to identify this second group of cases and what you can do to solve them. We particularly look at Felix's coaching session with Kevin Coyne, ex-McKinsey Worldwide Strategy Co-Leader, in Season One of The Consulting Offer.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

28 Jul 202511min

800: Important case interview elements to consider (Case Interview & Management Consulting classics)

800: Important case interview elements to consider (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we talk about important case interview elements to consider.   Analyzing customers, competitors and the market: 3 areas which must always be considered in cases, even when it is not clear why. In essence, all businesses exist to serve customers. A business cannot exist without customers and to understand demand you must understand customers. The ability to meet demand is impacted by competitors/substitutes and market barriers like legislation, inflation etc. Therefore, these three areas must be analyzed in cases where demand may be an issue.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

23 Jul 20259min

799: Brainstorming with definitions (Case Interview & Management Consulting classics)

799: Brainstorming with definitions (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we talk about brainstorming with definitions.   Brainstorming is very difficult and a crucial skill to have when solving cases, especially with McKinsey where the interviewer will constantly ask you to probe and brainstorm different areas of the case. This podcast examines the initial parts of the brainstorming structure. Since brainstorming happens in such a rapid-fire format and appears unstructured, the speed at which it is done creates the illusion it lacks structures. Yet, it does have structure, but is merely done very quickly in the candidate's mind. This podcast will teach candidates how to generate a structure/definition that can be used to guide the development of options or paths in the brainstorm.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

21 Jul 20255min

798: Giving interviewers benefit of the doubt (Case Interview & Management Consulting classics)

798: Giving interviewers benefit of the doubt (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we talk about the importance of you, the candidate, never ever giving the interviewer the benefit of the doubt, why this is vital, how to do this in a case and the improvement it will immediately deliver. The main value of adopting this mindset is that you tend to explain everything to the interviewer because you assume he is not aware of all the answers. If you enter an interview, assuming the interview is "perfect", you will tend to make assumptions which hurt your chances and damage your image.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

16 Jul 20258min

797: Building Hypotheses From Data Exhibits (Case Interview & Management Consulting classics)

797: Building Hypotheses From Data Exhibits (Case Interview & Management Consulting classics)

Reading graphs is a perennial problem for many candidates. Yet, the problem is not the interpretation of the graphical data itself. Rather, it is knowing what to do with that data once you have interpreted it. This podcast introduces a simple 4-step process we introduced for a Yale doctoral client, Felix, and a technique called the One-Sentence-Test which we again developed for the same client. The improvement in her answers warrants sharing this technique. You can see Felix's Improvement in Season One of The Consulting Offer.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

14 Jul 202513min

796: You Cannot Join McKinsey Strategy (Case Interview & Management Consulting classics)

796: You Cannot Join McKinsey Strategy (Case Interview & Management Consulting classics)

Far too many candidates demonstrate poor knowledge of consulting by insisting that they want to work for McKinsey strategy and not operations or BTO. This is a flawed strategy which will only hurt their chances in the short, medium and long-term. This podcast explains why and how to compensate for this misunderstanding.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

9 Jul 202510min

795: Ignoring partners in an interview (Case Interview & Management Consulting classics)

795: Ignoring partners in an interview (Case Interview & Management Consulting classics)

You have been brainwashed by every single forum and case book to assume that McKinsey wants a framework and set of hypotheses, that you have stopped listening as carefully to the interviewer and simply providing hypotheses even when the interview is not asking for them!   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

7 Jul 20259min

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