277: Spotlight on Cider | Bringing the Bellies to the Bar Pt 4

Getting Cider into the Spotlight

This episode is Part 4 of the 4 Part series from CraftCon 2021 panel discussion on Bringing the Bellies to the Bar. In Part 1 we discussed "Who is Cider's Audience?" and "Who would you like the Audience to be?". In Part 2 we delved into Strategy for marketing cider. In Part 3 we we hear what both entices the panelist and what is disagreeable or in other words - Are you tempted by cider?

In this episode we finish up this 4 part series by sharing our tips on how makers can get their cider into the "Spotlight" or "How do you catch the attention of Cider Writers, Podcasters, Pommeliers and bottle shop owners?"

• Listen to :
  Part 1 of this 4-part series by going to episode 274: Cider's Audience.
• Part 2 at 275: Cider Strategy
• Part 3 at 276: Tempted by Cider

This recording took place at the virtual conference hosted by the Three Counties Perry and Cider Association in April 2021. Ticket holders to this conference can view the entire conference on line.

For this panel, I (Ria) moderated and spoke with fellow panelist

Cath Potter who hails from Manchester, which is North of London. I know Cath best for her enthusiastic good cheer for cider. She is a certified Pommelier and also a member of the UK group called Cider Women.

Adam Wells who is a writer and co editor with Cider Review, Graftwood and contributes to Full Juice and Distilled Spirits.

Nicky Kong, the owner of The Cat in The Glass – which is an online bottle shop selling – of course cider!

The 4 parts of this series

1. Audience
2. Strategy - this episode
3. Content or what entices your to try new products/ read- Are you tempted by cider?
4. Getting into the Spotlight

Mentions in this Episode

• The Original Designated Drinkers podcast- listen on Amazon
• Totally Cider Tours

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