Jo Anderson: How to Create Real Change
Species Unite6 Mai 2021

Jo Anderson: How to Create Real Change

"…there's this disconnect between our beliefs and our behavior and part of what can be useful for overcoming that is to change the behavior first, which sounds really counterintuitive." - Jo Anderson

Jo Anderson is the Research Director at Faunalytics, an organization that empower animal advocates with access to research, analysis, strategies, and messages that maximize their effectiveness to reduce animal suffering.

Jo is an advocate for animals and empirical research. For over ten years, Jo has investigated key social psychological issues such as persuasion, judgment, and decision-making, exploring how these concepts can be used to make the world a better place for humans and animals. That is what happens at Faunalytics, they do the research and enable real change.

I learned a lot from Jo – mostly, that research changes the story and so often, reveals that the opposite of what seems obvious is in fact the truth.

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Episoder(279)

Michael Schneider: Pilots to the Rescue

Michael Schneider: Pilots to the Rescue

"We do own and operate aircraft, but we also put a lot of energy into telling the story and that's really important because that's what's going to provide transformation in this space, because people ...

22 Jul 33min

Kevin Sherwin: How do you Milk an Almond?

Kevin Sherwin: How do you Milk an Almond?

"His argument against almond milk is that you can't call almond milk milk because you can't physically milk an almond." – Kevin Sherwin Kevin Sherwin is a composer, musician, and filmmaker who decide...

8 Jul 21min

Jamie Logan and Justina Adorno: Green Goddesses Take New York

Jamie Logan and Justina Adorno: Green Goddesses Take New York

"We had to start asking how are we sustainable with the activism in the long run? I think that using humor, using confrontation will get people to look at the things that they normally wouldn't." - Ja...

17 Jun 50min

Cameron Meyer Shorb: Nature Was Never Eden

Cameron Meyer Shorb: Nature Was Never Eden

"So before I encountered these ideas, whenever I thought about human's relationship to animals, I only thought about the negative parts. I thought the best we could ever achieve would be to maybe eras...

21 Apr 38min

Dr. Melanie Joy: Why good people don't want to know

Dr. Melanie Joy: Why good people don't want to know

"Let's say that you eat meat and you're sitting down and you're biting into a juicy hamburger, and your dining companion turns to you and says, 'Elizabeth, you know that hamburger is actually not made...

1 Apr 51min

Rose Patterson: What are we willing to risk when we know suffering is happening?

Rose Patterson: What are we willing to risk when we know suffering is happening?

"I think something that I learned from doing that was that this is all in our heads, like it's all for show just because there's a security guard that even if he's right in front of you, it doesn't me...

10 Mar 36min

Todd Friedman: The Pig Who Changed Everything

Todd Friedman: The Pig Who Changed Everything

"You want people to stop eating these animals and the only way to do it is to showcase them in a light where people see them as individuals, and not just a sandwich in the morning, or breakfast, or a ...

11 Feb 44min

Dan Shannon: How Change Happens

Dan Shannon: How Change Happens

"There will come a time in the future where historians look back on this era of history and sort of see it as this moment of historical atrocity, which is what I think it is today. I do think that fac...

4 Feb 48min

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