EEC 066- Public Relations Does Not Have to Be Difficult

EEC 066- Public Relations Does Not Have to Be Difficult

EEC 066-Public Relations Does Not Have to Be Difficult

Questions:

  1. How would you define PR?
  2. What should someone do "Today" to get prepared with their PR?
  3. What is SoulFul PR?
  4. What training do you have available to help someone get started in PR?

A: PR is really just about telling stories.

-But where most people go wrong is this: they pitch stories they want to tell rather than stories people want to hear.

-And here's another thing: the stories people want to hear are often the ones you least want to tell. Which can mean making yourself vulnerable: to other peoples' opinions and possibly even their criticism.

B: Three things you should do TODAY to get prepared.

1.Create a media calendar ('on diary')

2.Set up news alerts ('off diary')

3.Get some training

C: She believes every business owner can and should do their own PR

She explains it through her SoulFul PR and in her newly released book, "Your Press Release is Breaking my Heart"

The three principles that underpin Soulful PR (and everything I do in my work) are:

  1. Service
  2. Sincerity
  3. Simplicity

TRAINING: Invest in Yourself

  1. In person
  2. On Line
  3. Tailored For You

Check out Janet Murray

Episoder(431)

EEC 276: Keeping the Talent You Can't Afford to Lose, with Cara Silletto

EEC 276: Keeping the Talent You Can't Afford to Lose, with Cara Silletto

Cara Silletto, MBA, CSP, works with organizational leaders to reduce employee turnover and make managers at every level more effective in their roles. What's the status of today's talent pool? Why ha...

25 Apr 202323min

EEC 275: What it Takes to Speak with Confidence, with Mike Acker

EEC 275: What it Takes to Speak with Confidence, with Mike Acker

Mike Acker is an executive communication coach, a keynote speaker, and the author of ten books, including Speak with Confidence, published by Wiley in December 2022. What led you to write a book call...

18 Apr 202323min

EEC 274: Restoring Shattered Relationships in Business and in Life, with Douglas Bouey

EEC 274: Restoring Shattered Relationships in Business and in Life, with Douglas Bouey

Douglas R. Bouey (dougbouey.com) is an author, facilitation veteran and award-winning coach with TEC/Vistage - a global organization with 25,000 president members. He is a renowned mentor in his priva...

11 Apr 202323min

EEC 273: The Unparalleled Plight of New Leaders, with Bill Treasurer

EEC 273: The Unparalleled Plight of New Leaders, with Bill Treasurer

Bill Treasurer founder of Giant Leap Consulting (2002) has worked with thousands of leaders in the U.S., including NASA, eBay, Lenovo, UBS Bank, Saks Fifth Avenue, and many more. What got you interes...

4 Apr 202317min

EEC 272: How to Shift into Selling to High End Clients, with Jessica Yarbrough

EEC 272: How to Shift into Selling to High End Clients, with Jessica Yarbrough

Jessica is a genius at showing entrepreneurs how to build an expert platform, rapidly raise their value, build their credibility online and attract high-paying clients. She travels the world teaching ...

28 Mar 202318min

EEC 271: From Speaker to Community Builder, with Ed Rigsbee

EEC 271: From Speaker to Community Builder, with Ed Rigsbee

Ed Rigsbee is a Collaboration Architect, Nonprofit CEO, Virtual Communities Leader, Member ROI Valuation Research, Keynote Speaker, author of 5 books (Topics: Strategic Alliance Development & Membersh...

21 Mar 202321min

EEC 270: Culture and What it Can Do for Your Company, with Jessica Kriegel

EEC 270: Culture and What it Can Do for Your Company, with Jessica Kriegel

Dr. Jessica Kriegel is the Chief Scientist of Workplace Culture for Culture Partners, leading research and strategy in best practices for driving results through culture. How do you define culture? W...

14 Mar 202321min

EEC 269: An Entrepreneur's Unconventional Marketing, with Dave Valentine

EEC 269: An Entrepreneur's Unconventional Marketing, with Dave Valentine

Dave Valentine owns 7 businesses that have generated over ONE BILLION dollars collectively for over 1000 clients, including major brands and Fortune 100 companies like Target, Time magazine, and Ameri...

7 Mar 202323min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
rss-sunn-okonomi
rss-markedspuls-2
lederpodden
liberal-halvtime
rss-pa-konto
rss-investering-gjort-enkelt