EEC 066- Public Relations Does Not Have to Be Difficult
Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft.9 Sep 2016

EEC 066- Public Relations Does Not Have to Be Difficult

EEC 066-Public Relations Does Not Have to Be Difficult

Questions:

  1. How would you define PR?
  2. What should someone do "Today" to get prepared with their PR?
  3. What is SoulFul PR?
  4. What training do you have available to help someone get started in PR?

A: PR is really just about telling stories.

-But where most people go wrong is this: they pitch stories they want to tell rather than stories people want to hear.

-And here's another thing: the stories people want to hear are often the ones you least want to tell. Which can mean making yourself vulnerable: to other peoples' opinions and possibly even their criticism.

B: Three things you should do TODAY to get prepared.

1.Create a media calendar ('on diary')

2.Set up news alerts ('off diary')

3.Get some training

C: She believes every business owner can and should do their own PR

She explains it through her SoulFul PR and in her newly released book, "Your Press Release is Breaking my Heart"

The three principles that underpin Soulful PR (and everything I do in my work) are:

  1. Service
  2. Sincerity
  3. Simplicity

TRAINING: Invest in Yourself

  1. In person
  2. On Line
  3. Tailored For You

Check out Janet Murray

Episoder(431)

EEC 212: How Facial Coding Can Even Tell You If a President is Likely to Succeed or Fail with Dan Hill

EEC 212: How Facial Coding Can Even Tell You If a President is Likely to Succeed or Fail with Dan Hill

Dr. Katrina Burrus, MCC interviews Dan Hill answering the following questions about the importance of having facial expressions that truly reveals your thoughts. Which of the 7 emotions revealed thro...

25 Jan 202222min

EEC 211: Powerful, Persuasive Presentations with Patricia Fripp

EEC 211: Powerful, Persuasive Presentations with Patricia Fripp

Learn how to make life-changing, career-building, and truly unforgettable presentations as Dr. Katrina Burrus, MCC interviews Patricia Fripp. What does it take to give a memorable presentation? How t...

18 Jan 202228min

EEC 210: Do You Have GRIT? (Hint - It's not your typical grit!) with Laurie Sudbrink

EEC 210: Do You Have GRIT? (Hint - It's not your typical grit!) with Laurie Sudbrink

Roll up your sleeves and get ready to tackle your workplace challenges as Dr. Katrina Burrus, MCC interviews Laurie Sudbrink. What does GRIT stand for? How did you decide to write your book on GRIT? ...

11 Jan 202227min

EEC 209: Igniting the True Nature of Money with Jennifer Love

EEC 209: Igniting the True Nature of Money with Jennifer Love

Find your financial freedom as Dr. Katrina Burrus, MCC interviews Jennifer Love, CEO of The Living Wealthy Institute. What got you into Money Therapy? Why do you think it's important for business lea...

4 Jan 202221min

EEC 208: Sell with Love with Finka Jerkovic

EEC 208: Sell with Love with Finka Jerkovic

Dr. Katrina Burrus, MCC, interviews Finka Jerkovic, President of FINKA Communications Inc. How is love the antidote to the fear that is holding us back in our business? How do you align what you LOVE...

28 Des 202120min

EEC 207: Rethink How You Reengage with Your People with Pamela Hackett

EEC 207: Rethink How You Reengage with Your People with Pamela Hackett

Pamela Hackett, a management consultant is interview by Dr. Katrina Burrus, MCC. What is employee engagement all about given the post-pandemic environment? How to raise your head from technology and ...

21 Des 202117min

EEC 206: Have More Bang for Your Book: Making Informed Publishing Decisions with Milli Brown

EEC 206: Have More Bang for Your Book: Making Informed Publishing Decisions with Milli Brown

Dr. Katrina Burrus, MCC interviews Milli Brown about her vision and goals to provide responsive publishing solutions for entrepreneurs, executives, thought leaders, and corporations. What is your sto...

14 Des 202127min

EEC 205: How to be Authentic without Losing Credibility with Elaine Bennett

EEC 205: How to be Authentic without Losing Credibility with Elaine Bennett

Dr. Katrina Burrus, MCC talks with Elaine Bennett about the importance of "being you" in all communication as they answer the following questions. What are the top communications mistakes that keep e...

3 Des 202121min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
lederpodden
rss-markedspuls-2
rss-sunn-okonomi
rss-pa-konto
finansredaksjonen
stockup
boligbobla