Your Business Plan is Science Fiction

Your Business Plan is Science Fiction

Why should a business utilize science fiction? What do you think your business plan is? That's the message of Brian David Johnson, a leading expert on science fiction prototyping and threatcasting. Threatcasting is a sub-genre of forecast that details future threats and how the organization can track threat development and know when to respond. Brian David Johnson joins Continuous Foresight to walk us through why threatcasting is effective and how you can use it in your forecasting work.

Gartner is an impartial, independent analyst of business and technology. This content should not be construed as a Gartner endorsement of any enterprise's products or services. All content provided by other speakers is expressly the views of those speakers and their organizations.

Meet Brian David Johnson

Brian David Johnson is a Professor of Practice at Arizona State University's School for the Future of Innovation in Society, and a Futurist and Fellow at Frost & Sullivan. He also works with governments, militaries, trade organizations and startups to help them envision their future. He has over 30 patents and is the author of a number of books of fiction and nonfiction, including Science Fiction Prototyping; Screen Future: The Future of Entertainment, Computing and the Devices We Love; Humanity and the Machine: What Comes After Greed?; and Vintage Tomorrows: A Historian and a Futurist Journey through Steampunk into the Future of Technology. His writing has appeared in publications ranging from The Wall Street Journal and Slate to IEEE Computer and Successful Farming, and he appears regularly on Bloomberg TV, PBS, Fox News, and the Discovery Channel. He has directed two feature films and is an illustrator and commissioned painter.

Episoder(291)

The 4 Cs of Manager Communication: How to Build Trust, Clarity and Engagement

The 4 Cs of Manager Communication: How to Build Trust, Clarity and Engagement

Managers are stretched thin, but remain the most powerful voice for employee trust. In this episode of ThinkCast, Gartner VP Analyst Alexandra Earl introduces the 4 C's of Manager Communication Compet...

28 Apr 18min

AI After the Hype: Why Scaling Value Means Quitting More

AI After the Hype: Why Scaling Value Means Quitting More

AI hype hasn't disappeared, but patience has.  In this episode of ThinkCast, recorded from the Gartner CIO Leadership Forum Opening Keynote, Gartner VP Analyst Tori Paulman breaks down why many AI ini...

21 Apr 25min

The "AI-Free" Trust Disruption: Backlash or the Future of Responsible AI?

The "AI-Free" Trust Disruption: Backlash or the Future of Responsible AI?

AI is now everywhere, but trust is breaking down just as fast. As synthetic content floods our feeds and workflows, leaders face a new question: when does AI help, and when does it quietly undermine c...

14 Apr 24min

The AI Upskill Most Teams Are Overlooking

The AI Upskill Most Teams Are Overlooking

Most AI initiatives don't fail because the technology is wrong; they fail because the humans around it stop thinking as carefully as they used to. In this episode of ThinkCast, recorded from a live se...

7 Apr 31min

Human Moments That Matter in an AI‑Driven Customer Experience

Human Moments That Matter in an AI‑Driven Customer Experience

AI can answer faster, personalize at scale, and automate entire customer journeys, but it can't make someone feel seen. In this episode of ThinkCast, recorded from a live session at Gartner CIO Leader...

31 Mar 24min

How AI Really Thinks — and Why It Hallucinates

How AI Really Thinks — and Why It Hallucinates

In this episode of ThinkCast, we explore one of the most persistent — and evolving — challenges with AI: hallucinations. Gartner Chief of Research Chris Howard breaks down what hallucinations really a...

24 Mar 13min

AI Is Ready, Your Workforce Isn't: Why AI ROI Falls Short

AI Is Ready, Your Workforce Isn't: Why AI ROI Falls Short

Most organizations don't have an AI problem — they have a human readiness problem. Despite massive investment and accelerating adoption, most AI initiatives are falling short of real business impact. ...

17 Mar 19min

No APIs, No AI: Organizing Software Engineering for Today's AI Reality

No APIs, No AI: Organizing Software Engineering for Today's AI Reality

How should software engineering evolve for the age of AI? As organizations rush to weave GenAI and agentic AI into every product and workflow, engineering teams face a new reality: you can't scale AI ...

10 Mar 17min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-pa-konto
pengesnakk
pengepodden-2
finansredaksjonen
morgenkaffen-med-finansavisen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
utbytte
rss-skravla-gar
livet-pa-veien-med-jan-erik-larssen
rss-markedspuls-2
rss-sunn-okonomi
lederpodden