Building a Cult Fragrance Brand, Staying Profitable, and Brand Loyalty (Carina Chaz)

Building a Cult Fragrance Brand, Staying Profitable, and Brand Loyalty (Carina Chaz)

On today’s episode, I am speaking with Carina Chaz, founder of DedCool. She shares how she built a cult-favorite fragrance brand from scratch—starting with DIY formulations. In this episode, she dives into launching during a pandemic, staying profitable without big funding, and how scrappy beginnings shaped her business approach. Carina also opens up about expanding fragrance into lifestyle products, building genuine brand loyalty, and why community is at the heart of DedCool’s success. Enjoy!


To connect with Carina on Instagram, click HERE.

To connect with Dedcool on Instagram, click HERE.

To check out Dedcool, click HERE.


To connect with Siff on Instagram, click HERE.

To connect with Siff on Tiktok, click HERE.

To learn more about Arrae, click HERE.

To check out Siff’s LTK, click HERE.

To check out Siff’s Amazon StoreFront, click HERE.


This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


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Produced by Dear Media


See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(325)

Everything You Need To Know About Breast Reduction: My Experience, How I Found My Surgeon, Post Surgery Care and More

Everything You Need To Know About Breast Reduction: My Experience, How I Found My Surgeon, Post Surgery Care and More

On today’s episode I’m chatting about all things breast reduction. Breast reduction surgery has been something I’ve wanted to do for a while and something I struggled with prior to my surgery was finding information on breast reduction procedures. So, today I will be spilling all the tea on everything you need to know about breast reduction, from my experience pre and post surgery, how I found my surgeon, recovery, and more.   To connect with Siff, click HERE.  To learn more about Arrae, click HERE.   To learn more about Icing & Glitter, click HERE.    To get Beekeeper's Naturals Throat Spray, click HERE.  To get Beekeeper's Naturals B. Biome Probiotics, click HERE.  To get Arrae Bloat, click HERE.      Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Mar 202236min

Gabby Bernstein, Spiritual Leader and Bestselling Author: How to Start Your Manifestation Journey, Healing Trauma, Reparenting Yourself and More

Gabby Bernstein, Spiritual Leader and Bestselling Author: How to Start Your Manifestation Journey, Healing Trauma, Reparenting Yourself and More

On today’s episode I’m chatting with New York Times bestselling author and spiritual leader, Gabby Bernstein. Gabby has been instrumental to my journey into spirituality so I am honoured to bring this episode to you to be able to share her wise words and spiritual teachings. We talk about her latest book release for Happy Days, healing trauma, how to identify and understand your triggers, how to start your manifestation journey, reparenting yourself, and so much more.   To learn more about Happy Days, click HERE.  To connect with Gabby, click HERE.  To connect with Siff, click HERE.  To learn more about Arrae, click HERE.   To learn more about Icing & Glitter, click HERE.      Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Mar 202243min

Jaclyn Johnson, CEO and Founder of Create & Cultivate: On Successful Networking, Finding The Perfect Business Partner, Tips For Growing Your Community, and More

Jaclyn Johnson, CEO and Founder of Create & Cultivate: On Successful Networking, Finding The Perfect Business Partner, Tips For Growing Your Community, and More

On today’s episode I’m chatting with CEO and founder of Create & Cultivate, Jaclyn Johnson. Create & Cultivate is an online platform and offline conference that brings curious creatives, entrepreneurs, and CEOs together to spark conversations on all things business. Create & Cultivate is an empowering and educational space for women in business to seek and provide knowledge. Jaclyn shares the journey of Create & Cultivate's startup and how they grew to become one of the leading online conference platforms with line ups including Kim Kardashian, Jessica Simpson, Jessica Alba and so much more. We also spill the tea on successful networking, what to look for in a business partner, pivoting during the pandemic, what’s next for Jaclyn, and more. For my listeners who love to journal, don't forget to enter my giveaway for my journal worksheet, all you need to do is write a review for the show and send a screenshot of the review to siffat.h91@gmail.com.   To get today’s hot tip Hot Mess Ice Roller From Skinny Confidential, click HERE. To learn more about Create & Cultivate, click HERE.  To connect with Jaclyn, click HERE.  To connect with Siff, click HERE.  To learn more about Arrae, click HERE.   To learn more about Icing & Glitter, click HERE.    Produced by Dear Media  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Mar 202244min

Alexandra Potora, Founder of VREA Cosmetics: Growing up in Communist Romania, Building Mental Resilience, Cancelling Cancel Culture, and More

Alexandra Potora, Founder of VREA Cosmetics: Growing up in Communist Romania, Building Mental Resilience, Cancelling Cancel Culture, and More

On today’s episode I’m chatting with CEO and founder of VREA Cosmetics, Alexandra Potora. Alexandra’s story is incredibly inspirational and exhibits the power behind believing in your dreams and growing resilience. Alexandra dives into her life growing up in communist Romania and the realities she witnessed as a young child. We talk about her journey towards the ‘America dream’, why we all need to start cancelling cancel culture, building resilience, tips for investing, the behind the scenes of creating vegan and cruelty free skincare brand VREA, and so much more.  If you haven't already, don't forget to enter my giveaway for my journaling worksheet, all you need to do is write a review for the show and send a screenshot of the review to siffat.h91@gmail.com.   To get today’s hot tip Goldfaden MD Lip Therapy , click HERE. To learn more about VREA Cosmetics, click HERE.  To connect with Alexandra , click HERE.  To connect with Siff, click HERE. To learn more about Arrae, click HERE.   To learn more about Icing & Glitter, click HERE.      Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Mar 202253min

Megan Roup, Founder of The Sculpt Society: How to Sculpt Your Body, The Secret to Real Results, Building a Social Media Following and More

Megan Roup, Founder of The Sculpt Society: How to Sculpt Your Body, The Secret to Real Results, Building a Social Media Following and More

On today’s episode I’m chatting with the founder of The Sculpt Society, Megan Roup. Megan strived to create a space in the fitness community that was not only empowering for women but also fun and effective. Inspired by her passion for dance, Megan created The Sculpt Society, an online platform that combines sculpting and toning exercises with dance-based cardio. Whether you are beginner or advanced, The Sculpt Society has a program for you that can all be done in under an hour. Megan shares her journey to creating the #1 sculpt and dance cardio online workout, building a social media following, how to get sustainable long-term fitness results, fitness tips for beginners and more. Don't forget to enter my giveaway, which you can find more details on at the end of last week's episode. To enter my giveaway, all you need to do is write a review for the show and send a screenshot of the review to siffat.h91@gmail.com.   To get today’s hot tip Happy Days by Gabrielle Bernstein, click HERE. To learn more about The Sculpt Society, click HERE.  To connect with Megan, click HERE.  To connect with Siff, click HERE.  To learn more about Arrae, click HERE.   To learn more about Icing & Glitter, click HERE.    Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Mar 202240min

A 101 Guide on Journaling, Using Journaling for Manifestation, Journaling Prompts, and More

A 101 Guide on Journaling, Using Journaling for Manifestation, Journaling Prompts, and More

On today’s episode I’m chatting about all things journaling. If you follow me on social media, you know that journaling is a very dear practice of mine and it’s something I can’t live without. Throughout the years, I’ve witnessed how my life has changed and benefitted from journaling, from not only changing my mindset, but also through manifesting the life that I desired. Journalling can be a tough practice to break into and it can be difficult to think about what you want to write about. I share all of my tips, prompts, and techniques to act as a guide to break through your writer’s block and help kickstart your journaling. I am also doing a giveaway so stay tuned at the end of the episode for more details. To enter my giveaway, all you need to do is write a review for the show and send a screenshot of the review to siffat.h91@gmail.com.   To get today’s hot tip from OUAI, click HERE.  To connect with Siff, click HERE.  To learn more about Arrae, click HERE.   To learn more about Icing & Glitter, click HERE.   Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Feb 202224min

Jesse Golden, Wellness Expert & Founder of The Golden Secrets: Holistic Health Practices, Coffee Enemas, Thriving With Chronic Disease, Exposure to The Sun Without Sunscreen and More

Jesse Golden, Wellness Expert & Founder of The Golden Secrets: Holistic Health Practices, Coffee Enemas, Thriving With Chronic Disease, Exposure to The Sun Without Sunscreen and More

On today’s episode I’m chatting with holistic health practitioner and founder of organic skincare line The Golden Secrets, Jesse Golden. Jesse was diagnosed with rheumatoid arthritis at the age of 29. Despite this, Jesse has learned to thrive through her chronic disease and shares her experience throughout her diagnosis. Jesse is nothing short of a walking wellness encyclopedia and shares holistic tips for pregnancy, coffee enemas, how to enjoy the sun without sunscreen, building up solar callus, protecting against EMF radiation, and more. *As a disclaimer, please be sure to be speaking to a medical professional in regards to sun exposure/sunscreen as well as enema use*   To get today’s hot tip from Hu Kitchen, click HERE. To learn more about The Golden Secrets, click HERE.  To connect with Jesse, click HERE.  To connect with Siff, click HERE.  To learn more about Arrae, click HERE.   To learn more about Icing & Glitter, click HERE.    To get MANDA Organic Sun Paste, click HERE.  To get the EMF Protection Anti-Radiation Blanket, click HERE.  To get Kion Coffee, click HERE.  To get Native Path’s Collagen Powder, click HERE.  To get Live Pristine’s Shilajit Powder, click HERE.  To get The Golden Secret's Best Selling Youth Beauty Face Oil, click HERE. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Feb 202256min

Molly Sims, Supermodel & Producer: The Life of a Supermodel, Career Evolution, Social Media Trends, Wellness Tips and More

Molly Sims, Supermodel & Producer: The Life of a Supermodel, Career Evolution, Social Media Trends, Wellness Tips and More

Today I’m chatting with supermodel and producer, Molly Sims. Molly is someone I looked up to growing up so I am so excited to have her on the pod to spill all the tea. Molly Sims is no stranger when it comes to evolving and pivoting career paths. From top fashion runways, to acting, to producing, and now podcasting - Molly does it all. Molly shares how to successfully navigate and evolve your career path, finding ground and stability in the chaos of the modelling industry, life after the runway and how she dealt with body image, the power of saying no, productivity tips, wellness favourites and more.   To get today’s hot tip from Dream Pops, click HERE.  To learn more about Molly Sims, click HERE. To connect with Molly, click HERE. To connect with Siff, click HERE.  To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE.    To get Vital Proteins Collagen Powder, click HERE.  To get Mary Ruth’s Organic Liquid Probiotics, click HERE.  To get the Kroma 5-Day Reset, click HERE.  To get the Bikini Ready Freezer Fudge Recipe, click HERE.  To get Dr. Dennis Gross Skincare Alpha Beta Universal Daily Peel, click HERE.    Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Feb 202248min

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