Building a Cult Fragrance Brand, Staying Profitable, and Brand Loyalty (Carina Chaz)

Building a Cult Fragrance Brand, Staying Profitable, and Brand Loyalty (Carina Chaz)

On today’s episode, I am speaking with Carina Chaz, founder of DedCool. She shares how she built a cult-favorite fragrance brand from scratch—starting with DIY formulations. In this episode, she dives into launching during a pandemic, staying profitable without big funding, and how scrappy beginnings shaped her business approach. Carina also opens up about expanding fragrance into lifestyle products, building genuine brand loyalty, and why community is at the heart of DedCool’s success. Enjoy!


To connect with Carina on Instagram, click HERE.

To connect with Dedcool on Instagram, click HERE.

To check out Dedcool, click HERE.


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To connect with Siff on Tiktok, click HERE.

To learn more about Arrae, click HERE.

To check out Siff’s LTK, click HERE.

To check out Siff’s Amazon StoreFront, click HERE.


This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


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Episoder(324)

Dr. Will Siu, Psychiatrist & Specialist in Psychedelic-Assisted Therapy: What Is MAPS, Why is MDMA Psychotherapy Beneficial, MDMA-Assisted Psychotherapy & Healing, Psychedelic-Assisted Therapy vs. Recreational Drug Use, Self-Treatment With Psychedelics, W

Dr. Will Siu, Psychiatrist & Specialist in Psychedelic-Assisted Therapy: What Is MAPS, Why is MDMA Psychotherapy Beneficial, MDMA-Assisted Psychotherapy & Healing, Psychedelic-Assisted Therapy vs. Recreational Drug Use, Self-Treatment With Psychedelics, W

Today I'm chatting with Dr. Will Siu, psychiatrist and specialist in psychedelic-assisted therapy. It's commonly believed that western medicine is "real" medicine and that psychedelics are dangerous and addictive. On today's episode, Dr. Will Siu challenges a lot of these common, yet misguided notions as he speaks about psychedelics as a tool for healing and growth. This episode is a real eye-opener! To find out more about Dr. Will Siu's practice, click HERE. To connect with Dr. Will Siu, click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Nov 202048min

Dr. Amy Killen, Expert on Sex & Skin: The Link Between Skin & Sex, Sex Myths, Sexual Health Longevity, Impact of Stress, Impact of Diet on Sex & Skin, Tips for Healthy Skin, PRP, Vaginal Laser Treatment, Masturbation, Orgasms, Porn Industry

Dr. Amy Killen, Expert on Sex & Skin: The Link Between Skin & Sex, Sex Myths, Sexual Health Longevity, Impact of Stress, Impact of Diet on Sex & Skin, Tips for Healthy Skin, PRP, Vaginal Laser Treatment, Masturbation, Orgasms, Porn Industry

Today I'm chatting with Dr. Amy Killen, expert on sex and skin. Everyone wants good skin and a long, healthy sex life. Dr. Amy Killen shares some amazing tips on how to make this possible. While sex talk is being gradually destigmatized, it remains a subject for which education is lacking. Today's episode really sheds light on topics that aren't talked about enough - sex myths, masturbation, orgasms and more! So if you're interested in optimising your sex life and skin, today's episode is the perfect place to start. To connect with Dr. Amy Killen, click HERE. To learn more about Dr. Amy Killen's practice, click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Nov 202038min

Dr. Mark McLaughlin, Leading Neurosurgeon & Expert On Fear: Understanding Fear, Avoiding Fear Freakout, Objective vs. Subjective Matrix, Cognitive Dominance, and Scientific Impact of Meditation

Dr. Mark McLaughlin, Leading Neurosurgeon & Expert On Fear: Understanding Fear, Avoiding Fear Freakout, Objective vs. Subjective Matrix, Cognitive Dominance, and Scientific Impact of Meditation

On today’s episode, I interview Dr. Mark McLaughlin, leading neurosurgeon and expert on fear. Dr. McLaughlin is the author of the book ‘Cognitive Dominance: A Brain Surgeon’s Quest to Out-Think Fear’. We talk about everything from defining fear to discussing effective coping mechanisms to avoid fear freakout when things are really adding up. Dr. McLaughlin deals with matters of life and death everyday, so today’s episode is a great lesson in overcoming mental obstacles. To connect with Dr. McLaughlin click HERE. To learn more about ‘Cognitive Dominance’, click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Okt 202048min

Eli Halliwell, Founder of Hairstory: Why Shampoo Strips Your Hair, Recommended Hair Washing Practices, Dandruff, Growing A Disruptive Brand, and Tips for Young Entrepreneurs

Eli Halliwell, Founder of Hairstory: Why Shampoo Strips Your Hair, Recommended Hair Washing Practices, Dandruff, Growing A Disruptive Brand, and Tips for Young Entrepreneurs

Today I’m chatting with Eli Halliwell, Founder of Hairstory, a disruptive haircare brand which is challenging the notion of shampoo. Instead of using soaps, Hair Story uses essential oils which clean the hair and scalp without stripping it. Eli shares a ton of great knowledge about haircare, and his tips for growing a disruptive brand for any entrepreneurs. To connect with Hairstory, click HERE To find out more about Hairstory, click HERE To connect with Siff, click HERE To learn more about Arrae, click HERE To learn more about Icing & Glitter, click HERE See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Sep 202033min

Jess Hatzis-Walker, Co-Founder of Frank Body: Launching A Business, Standing Out In A Saturated Market, The Tipping Point, Financing The Business and Branding Tips

Jess Hatzis-Walker, Co-Founder of Frank Body: Launching A Business, Standing Out In A Saturated Market, The Tipping Point, Financing The Business and Branding Tips

On today’s episode, I interview Jess Hatzis-Walker, Co-founder of Frank Body, a beauty brand that’s taken the world by storm. Our conversation is full of tips and tricks for launching a business. If you're an entrepreneur, or looking to launch a business, this episode is one that you'll love. To connect with Jess, click HERE To find out more about Frank Body, click HERE To find out more about Willow & Blake click HERE To connect with Siff, click HERE To learn more about Arrae, click HERE To learn more about Icing & Glitter, click HERE See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31 Aug 202031min

Karissa Bodnar, Founder of Thrive Causemetics: What To Know About Clean Beauty, Giving Mission, Building a Community, Business Tipping Point, and The Mascara That Sells Every 8 Seconds

Karissa Bodnar, Founder of Thrive Causemetics: What To Know About Clean Beauty, Giving Mission, Building a Community, Business Tipping Point, and The Mascara That Sells Every 8 Seconds

Today, I’m chatting with Karissa Bodnar, Founder of Thrive Causemetics. If you haven’t heard of this brand, search for it on Youtube and be prepared to be blown away by the results. Since Karissa has built one of the most successful clean beauty brands AND has a giving mission, our conversation is all about clean beauty and her journey to building one of the biggest beauty empires. To connect with Karissa, click HERE To find out more about Thrive Causemetics, click HERE To connect with Siff, click HERE To learn more about Arrae, click HERE To learn more about Icing & Glitter, click HERESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Aug 202041min

Anya Fernald, CoFounder of Belcampo: Sustainable Meat Farming, What You Need To Know About Conventional Farming, Cow Farming & Environmental Implications, What To Look For When Buying Meat and US vs. European Diets

Anya Fernald, CoFounder of Belcampo: Sustainable Meat Farming, What You Need To Know About Conventional Farming, Cow Farming & Environmental Implications, What To Look For When Buying Meat and US vs. European Diets

Today I’m chatting with Anya Fernald, Co-Founder of Belcampo, a sustainable farm and restaurant operation. Anya is an expert on meats, which is a topic that has caused a ton of confusion for most of us. We discuss everything from what to look for when shopping for meat, to cow farming and environmental implications, to farming practices at Belcampo, and so much more. If you’re a meat eater, this is a great episode to understand health implications and ethics around this industry. To connect with Anya, click HERE To find out more about Belcampo, click HERE To connect with Siff, click HERE To learn more about Arrae, click HERE To learn more about Icing & Glitter, click HERESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Jul 202059min

Tera Peterson, Founder of NuFace: Becoming An Esthetician, The Importance of Microcurrent For Skin, Microneedling vs. Microcurrent, Common Skin Issues, Botox & Fillers, Recommended Skincare Products and Skincare Routine

Tera Peterson, Founder of NuFace: Becoming An Esthetician, The Importance of Microcurrent For Skin, Microneedling vs. Microcurrent, Common Skin Issues, Botox & Fillers, Recommended Skincare Products and Skincare Routine

Today I’m chatting with Tera Peterson, Co-Founder of NuFace. Tera is the daughter of an esthetician and is an esthetician herself. She founded NuFace, a revolutionary at-home facial microcurrent device which tones and tightens the face. We chat about why micro currents are the missing piece in your skincare routine, the beginnings of NuFace, her skincare recommendations, and so much more. Use code NFXDreamBigger for 10% off now through August 1st on MyNuFACE.com To connect with Tera, click HERE To find out more about NuFace, click HERE To connect with Siff, click HERE To learn more about Arrae, click HERE To learn more about Icing & Glitter, click HERESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Jul 202055min

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