Talks at Google28 Jul 2023

Ep367 - Vanessa Van Edwards | Captivate: The Science of Succeeding with People

Vanessa Van Edwards visits Google to discuss her book "Captivate: The Science of Succeeding with People."

Do you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could just decode people? To do this and more, you need to learn the science of people.

As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. In her book "Captivate", she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These aren't the people skills you learned in school. This is the first comprehensive, science-backed, real life manual on how to build connections.

Just like knowing the formulas to use in a chemistry lab, or the right programming language to build an app, "Captivate" provides simple ways to solve people problems. You'll learn how to work a room, how to read faces, and how to talk to just about anyone.

When you understand the laws of human behavior, your influence, impact, and income will increase significantly. What's more, you will improve your interpersonal intelligence, make killer first impressions, and build rapport quickly and authentically in any situation—negotiations, interviews, parties, and pitches. You'll never interact the same way again.

Originally published in June of 2017.

Visit YouTube.com/TalksatGoogle to watch the video.

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