Talks at Google26 Jul 2024

Ep467 - Don Tapscott | Wikinomics: How Mass Collaboration Changes Everything

Author Don Tapscott visits Google to discuss his book "Wikinomics: How Mass Collaboration Changes Everything".

In just the last few years, traditional collaboration in a meeting room, a conference call, even a convention center has been superseded by online collaborations on an astronomical scale. Today, apps, jetliners, operating systems, mutual funds, and many other products are being created by teams numbering in the thousands or even millions. While some leaders fear the growth of these massive online communities, author Don Tapscott's book "Wikinomics" proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A guide to one of the most profound changes of our time, "Wikinomics" challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.

Based on a $9 million research project led by Tapscott, "Wikinomics" shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, or even building motorcycles.

An important look into the future, "Wikinomics" will be your road map for doing business in the twenty-first century.

Originally published in February of 2007.

Visit http://youtube.com/TalksAtGoogle/ to watch the video.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(608)

How to Disagree Better | Julia Minson

Julia Minson is a behavioral scientist and a professor at the Harvard Kennedy School. Her research dives deep into conflict, communication, and how we make decisions. She specializes in the psychology...

16 Jun 33min

Map Men | Jay Foreman & Mark Cooper-Jones

Jay Foreman and Mark Cooper-Jones, better known as Map Men, are comedians, cartography enthusiasts, YouTube sensations, and educators. With over 100 million views across platforms, they have single-ha...

14 Apr 28min

Broadway's Buena Vista Social Club

Buena Vista Social Club is a Tony Award-winning Broadway musical. Inspired by true events, the musical brings the Grammy award-winning album to life, recounting the story of the legends who lived it. ...

2 Des 202553min

Dr. Pria Anand | The Mind Electric

Dr. Pria Anand joins Google to discuss her book, "The Mind Electric: A Neurologist on the Strangeness and Wonder of Our Brains." The book demonstrates the compelling paradox at the heart of neurology;...

4 Nov 202551min

Patrick Mouratoglou | Champion Mindset: Coach Yourself to Win at Life

Patrick Mouratoglou is one of the world's most famous and respected tennis coaches, coaching players like Serena Williams, Naomi Osaka, and Holger Rune. Under Patrick's guidance, his players have won ...

21 Okt 20251h 3min

The Co-Intelligence Revolution: How Humans and AI Co-Create New Value

A new industrial revolution is here – not one defined by automation and the substitution of human intelligence, but by co-intelligence, where human ingenuity and AI collaborate. Authors Venkat Ramaswa...

5 Aug 20251h 10min

Jeff Probst | Survivor's 20-Year Success Story

Jeff Probst, Host and Executive Producer of Emmy Award-winning CBS show Survivor, joins Google for the show's 20th anniversary. He discusses everything from how he got his start with this "crazy socia...

1 Aug 202552min

Bobbi Brown | Beauty Inside & Out

Bobbi Brown, beauty industry titan, world-renowned makeup artist, and author, joins Google to discuss her entrepreneurial career and her beauty philosophy: "The secret to beauty is simple: be who you ...

29 Jul 202538min