The 80/20 Principle22 Sep 2020

118: How to Get Free Advertising Online

Below are the resources Ernie discussed in this episode.

How to use free online "billboards" to market your practice, blog post by Ernie (summarizes the points covered in the podcast)
Loom video demo- (Ernie demonstrates how he tweaks his LinkedIn "headline" bio on his iPhone)
Linktr.ee service-Allows you to bundle several link sources and link to a page that hosts those links. Also allows you to track how many clicks each link gets.
Here are the character limits for some popular online platforms: LinkedIn Headline (120), Instagram (150), Twitter (160), Facebook (101)
Character Counter- A free web tool for calculating the number of characters in text.
10 LinkedIn Profile Summaries We Love- By Kate Reilly (2019)

General Resources

Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
Focus on these essential tech tools for maximum traction in your practice.
Take this short law practice assessment to identify your main strengths & weaknesses.

Thanks to Our Sponsors

Smith.ai is a superior virtual receptionist service for small businesses. They specialize in working with solo and small law firms. Smith.ai offers friendly receptionists who can respond to callers in English or Spanish, screen and schedule new leads, and even take payment for consults.

And they do this 7 days a week 24 hours a day! And they don't just handle conversations by phone — they also have 24/7 live agents and chatbots capturing leads on websites and via text message (even Facebook Messenger).

If there's one growth hack for your practice, this is it. Smith's friendly gatekeepers can staff your front lines while you work uninterrupted. You can finally have the peace of mind that while you're working, knowing that you're not missing out on future work.

Plans start at just $140 a month for calls or chats. They even offer a totally free chatbot, so there's no excuse!

Try Smith.ai today and see for yourself why attorneys like Justie Nicol in Colorado say Smith.ai receptionists are the "secret to business growth and client happiness."

Smith.ai offers a free trial, and podcast listeners get an extra $100 discount with promo code ERNIE100. Sign up and learn more at www.smith.ai.

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at emeraldcitypro.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(333)

333: Why AI feels more like email than the web

In this episode, Ernie Svenson talks with Greg Siskind, who has practiced immigration law for 35 years and wrote a book about marketing on the internet back in 1996, when that was a peculiar thing for...

29 Sep 46min

332: The role your firm needs but can't name

A few weeks ago, one of Sarah Persich's clients dropped an AI agent into their Slack workspace. Sarah gave it the criteria her client's intake team is supposed to follow on calls — build rapport, hand...

15 Sep 37min

331: When AI Starts to Look Like Judgment (with Carolyn Elefant)

Carolyn Elefant has been practicing law for thirty-five years and writing about solo practice for almost as long. In this episode she and Ernie get into how AI is changing litigation — not in theory, ...

1 Sep 38min

330: Why Claude Gets Dumber—and How Lawyers Can Use AI Better

In this episode, Ernie Svenson talks with Docket Drafter co-founder Tommy Eberle about what lawyers need to understand to use AI tools like Claude more effectively. They unpack why Word documents cons...

18 Aug 42min

329: Introduction to Claude and Its Potential

Most lawyers using Claude are only scratching the surface of what it can do. In this episode, Ernie Svenson talks with former litigator and software founder Nick Chapleau about using Claude as more th...

21 Jul 38min

328: The Golf Lesson That Changed How I Teach AI

Most AI training for lawyers is shiny-object stuff — nine prompts, the "ultimate playbook" — and that's exactly why none of it sticks. My old golf instructor figured this out decades ago, and he taugh...

23 Jun 10min

327: How a Seasoned Litigator Became an AI Power User

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20s...

26 Mai 38min

326: Perplexity for Lawyers: AI Research With Sources

In this episode, we cover Perplexity—what it is, how it works, and why it deserves attention from solo and small firm lawyers. Ernie explains how Perplexity differs from traditional Google research by...

12 Mai 8min