How to unite a team around a shared mission: A story from Yo-Yo Ma on Spark & Fire
Masters of Scale21 Nov 2022

How to unite a team around a shared mission: A story from Yo-Yo Ma on Spark & Fire

What can an entrepreneur learn from a world-class musician? How to create a world-class team, and unite around a clear mission. In this special crossover episode with our sister podcast, Spark & Fire, you’ll hear world-renowned cellist Yo-Yo Ma tell the story of co-founding The Silk Road Project — a musical collective that brings together musicians from wildly different traditions to write and perform original music.

Yo-Yo Ma had to foster a collaborative atmosphere between musicians that didn’t speak the same language — literally or musically. This, of course, brought a set of unique challenges. So how did Yo-Yo build a shared vision that resonated with his whole team? He knew from the beginning that this project was bigger than just him.

On Spark & Fire, you’ll be led inside the creative process of high-achieving creators at the top of their game. These insights are relevant to anyone in any field – because creativity and innovation are just different words for the same idea.

Subscribe to the Spark & Fire weekly newsletter for images, stories and creative prompts: sparkandfire.com/silkroad

Spark & Fire is a WaitWhat original in partnership with the BBC. Follow us wherever you get your podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(683)

How Shantanu Narayen transformed Adobe

How Shantanu Narayen transformed Adobe

Shantanu Narayen announced this week that he will step down after nearly two decades as CEO of Adobe. In this conversation first published in early 2025, Narayen talked with host Reid Hoffman about ho...

14 Mar 30min

FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’

FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’

Before taking on the role of FanDuel CEO, Amy Howe faced unprecedented uncertainty while leading Ticketmaster through a global pandemic. Howe talks with host Jeff Berman about navigating fierce compet...

12 Mar 35min

Stop waiting for clarity. Unfreeze and act, with Accenture’s Julie Sweet

Stop waiting for clarity. Unfreeze and act, with Accenture’s Julie Sweet

AI disruption and geopolitical upheaval are forcing business leaders to make high-stakes decisions — fast. Accenture CEO Julie Sweet joins Rapid Response host Bob Safian to share what she's hearing fr...

10 Mar 30min

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Why does uncertainty make us less rational with money? And who should we trust for financial advice online? Vivian Tu, financial educator and CEO of Your Rich BFF, joins Rapid Response to break down t...

5 Mar 38min

Rapid Recap: Iran, Anthropic vs. Pentagon, Paramount’s win, and more

Rapid Recap: Iran, Anthropic vs. Pentagon, Paramount’s win, and more

Geopolitics is back at the top of every business leader's agenda — and the signals are coming fast. Host Bob Safian sits down with Rapid Response producer Alex Morris to cut through the noise and deco...

3 Mar 28min

Hailey Bieber, AI and fast launches: how e.l.f. Beauty is winning

Hailey Bieber, AI and fast launches: how e.l.f. Beauty is winning

Tarang Amin took the helm of e.l.f. Beauty at a pivotal moment and helped turn it from industry underdog to category disruptor, with a retail footprint spanning Sephora, Target, Dollar General, and H&...

26 Feb 31min

Unrivaled is rewriting the business of women’s basketball

Unrivaled is rewriting the business of women’s basketball

Women's sports are continuing to thrive. Record-breaking WNBA viewership, a flood of new brand investment, and now Unrivaled: the women's basketball league built by players, for players. Commissioner ...

24 Feb 21min

Inside the business of hosting the Super Bowl

Inside the business of hosting the Super Bowl

The Bay Area is in the midst of something unprecedented: playing host to the NBA All-Star Game, Super Bowl, and FIFA World Cup games back-to-back-to-back. It usually takes years of planning and expert...

19 Feb 29min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
finansredaksjonen
utbytte
liberal-halvtime
pengesnakk
livet-pa-veien-med-jan-erik-larssen
rss-markedspuls-2
rss-politisk-preik
lederpodden
rss-pa-konto
rss-impressions-2
rss-densannepodden
rss-finanslunsj