The Business Credit and Financing Show7 Okt 2025

Jon Ostenson: Scaling Through Systems: The Strategic Case for Franchise Ownership

Jon is a top Franchise Consultant, investor, author, and speaker specializing in non-food franchising. As CEO of FranBridge Consulting, he draws on his experience as a former Inc. 500 franchise system president and multi-brand franchisee to help clients explore business ownership. Through FranBridge, Jon connects entrepreneurs with over 600 high-growth non-food franchise opportunities, providing expert guidance throughout the process.

Previously, Jon served as President of ShelfGenie, a national franchise with 200 locations, and was Vice President of Sales at Carter's Inc., where he managed over $350 million in annual sales. He began his career as a Consultant with Accenture, working internationally. He is also the author of Non-Food Franchising and a recognized thought leader in the franchise and investment space.

Jon earned a BBA in Finance and an MBA from the University of Georgia and was named to UGA's "40 Under 40" list in 2014. He lives in the Atlanta area with his wife and three children and serves on the boards of Growing Leaders, Inc. and the Entrepreneur's Organization while mentoring through various nonprofits.

During the show we discussed:

Why focus on non-food franchises
Why non-food often beats food franchising
Helping clients discover unexpected franchise options
What it's like to work with FranBridge Consulting
Finding the right franchise fit
Typical franchise investment range
Common funding options (SBA, retirement, etc.)
Why franchises earn 1.5X higher exit multiples
Balancing risk vs. return in franchising
Owner-operator vs. semi-absentee models
Support systems from franchise partners
Common franchising misconceptions
Traits of successful franchise owners

Resources:

https://franbridgeconsulting.com/

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