Ep. 54: From Startup Vision to Global Scale: The Seedtag Story

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Seun Odeneye, Manager Director at Matterkind, to discuss how he's helped build their programmatic team.    --- During the conversation, they discussed:   --- 👉 Seun's rise in the agency world.   --- 👉 Attracting and retaining top talent.   --- 👉 His advice for building a successful programmatic team.

10 Nov 202237min

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Vin Paolozzi, Chief Investment Officer at Kinesso, to discuss the relationship between people and technology - in the context of AdTech. During the conversation, they discussed:   --- 📰 The difference between publishers and advertisers.  ---  🤝 The importance of building trusted relationships with partners. --- ✅ Consolidation of AdTech solutions to give people a more central view.  --- Want to check out Seedtag?    --- Website: https://www.seedtag.com/ --- LinkedIn: https://www.linkedin.com/company/seed...   --- Listen on-the-go:  Spotify: https://spoti.fi/3CbR1UI --- Apple Podcasts: https://apple.co/3T2V38q ---  #ContextualAdvertising #DigitalAdvertising #Seedtag

20 Okt 202243min

Did you know that a flight from London to Boston and back has the same carbon footprint as one million video impressions.  --- Crazy, right?  --- Which is exactly why for today's episode, we're talking about sustainability in the adtech world and how companies like Scope3 are trying to make ad delivery a more sustainable process.

6 Okt 202234min

How has OOH advertising changed over the last decade?  --- Well... one *major* way it's changed is the introduction of programmatic.  --- It's completely changed the way brands/agencies approach this channel and created a whole new way to view out of home.  --- Which is why for today's episode, we've brought on Dom Kozak, to talk us through that "programmatic shift"  --- During the conversation, Dal & Dom discussed:  --- ✅ The Whitepaper campaign they ran in association with TPA Labs.  --- ✅ History of OOH and how it's developed over the years.  --- ✅ The elements of a great OOH campaign.

1 Sep 202236min

How has TV trading changed over the last decade? Has it properly adjusted to consumer change?  --- These were the two questions we posed to our guest, for today's episode of AdTech Heroes.  --- During the conversation, Mike & Dal discuss:  --- ✅ How has TV changed and how is it adjusting to consumer change?  --- ✅ Programmatic vs direct. How has that evolved?  --- ✅ How do you now measure TV effectiveness?

2 Aug 202244min

An AdTech Heroes podcast special episode featuring a live panel of top speakers, in collaboration with The Drum.  --- To gain this attention, brands must keep their marketing and branding efforts consistent, and continually work to differentiate themselves from their competition through a process that requires time, consistency, creativity, and strategy.    ---- However, in this privacy-first world, it can be a vast challenge for advertisers to capture and retain their viewer’s attention.

12 Jul 202245min

Can privacy and personalized advertising co exist?   --- That's the question a lot of minds in the industry at the minute.  --- Which is why for today's episode, we've brought on Shad Alter (Head of Mobile and Programmatic UA at eToro) who's got 10 years of experience in the digital industry.   --- During the conversation Dal & Shad discuss:    --- ✅ Today's advertising landscape.   --- ✅ What the future holds for privacy.   --- ✅ How eToro are tackling the privacy issue.   --- Hope you enjoy the conversation :)

29 Jun 202235min

In this episode, Dal kicks off season #2 of the AdTech Heroes podcast live from Ibiza at Seedtag's company retreat.  ---- He's joined by Daniel Freixo (VP of LATAM at Seedtag), Jordi (Head of Marketing at Seedtag), Paul Thompson (UK Country Manager at Seedtag) and Emilia Kirk (Global Head of Growth at Seedtag)  --- During the discussion, Dal and the panelists discuss: ✅ Advice for new starters in the advertising industry.  ✅ Do we lack creativity now in the industry? (specifically data creativity) ✅ What the future holds for Seedtag and the industry. --- Want to check out Seedtag? Website: https://www.seedtag.com/ LinkedIn: https://www.linkedin.com/company/seedtag/

16 Jun 202226min