Drew & Amanda - Yasso

Drew & Amanda - Yasso

Today's guests are Drew Harrington and Amanda Klane, co-founders of the frozen greek yogurt brand Yasso. Drew and Amanda have been friends for a long time; since kindergarten, to be exact. They were also both Division 1 athletes in track and soccer, respectively. Nutrition is a very important component of athletic success, but let's not pretend that athletes are immune to cravings. Drew and Amanda would try and mitigate these cravings by searching for items in the 'better-for-you' categories, but when it came to ice cream the choices were seriously lacking. So what's better than creating a great-tasting ice cream alternative? Creating it with a lifelong friend. And if that ice cream alternative should someday surpass Klondike bars in terms of units sold? Well, that's the sweetest reward of them all.

Listen in as we cover everything from their initial strategy to give away thousands of free bars in order to cultivate a grass-roots following, how they persuaded their friends with a beer in exchange for product testing, and why when creating a new product, they have to keep it 100. 100 calories or less, that is.

Episoder(299)

Above Board - Nicole & Brent Slone

Above Board - Nicole & Brent Slone

Today on Startup to Storefront, we're diving into the story of Nicole and Brent Slone, the San Diego couple behind Above Board Liqueurs, the award-winning brand that is reinventing what cocktails can ...

2 Sep 202530min

Mason Dixie Foods - Ayeshah Abuelhiga

Mason Dixie Foods - Ayeshah Abuelhiga

On today's episode of Startup to Storefront we're sitting down with Ayeshah Abuelhiga, the founder of Mason Dixie, the brand making comfort food clean and convenient. In 2014, she set out to prove tha...

26 Aug 202530min

Darren & Phillip - Brian Nolan

Darren & Phillip - Brian Nolan

Today on Startup to Storefront, we're sitting down with Brian Nolan, a lifelong entrepreneur and the co-owner of Darren & Phillip, a purpose-driven pet brand known for its premium matching apparel for...

19 Aug 202538min

Project ReWear - Kimberly Lau and Linda Young

Project ReWear - Kimberly Lau and Linda Young

Today's guests are Kimberly Lau and Linda Young, co-founders of Project ReWear, a sustainable kids' clothing brand proving that profitability and purpose can go hand in hand. Kim spent 24 years in wea...

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Map Labs - Evan Oder

Map Labs - Evan Oder

Today on Startup to Storefront, we are diving into one of the most overlooked growth channels for restaurants and local businesses: Google Maps. Most business owners do not realize how much their Goog...

5 Aug 202540min

Brami - Aaron Gatti

Brami - Aaron Gatti

Today's guest is Aaron Gatti, founder of Brami, the fastest growing pasta brand in the U.S. Aaron's story begins on a small farm in southern Italy, where he spent childhood summers with his grandparen...

29 Jul 202536min

Iggy Rodriguez - Life After The Bachelorette

Iggy Rodriguez - Life After The Bachelorette

On this week's episode of Startup to Storefront, we sit down with Iggy Rodriguez, whose career spans the intersection of sports, entertainment, and business. From leading partnerships at the LA Dodger...

22 Jul 202547min

Daniel Bennet - DX Creative

Daniel Bennet - DX Creative

We're sitting down with Daniel Bennett, a Los Angeles based digital creator and Head of Creative at his own media agency. Daniel has led social strategy for some of the biggest names in entertainment ...

15 Jul 202528min

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