Part 3/3 - How to Build a Distinct Brand: Navigating Setbacks (ft. Founders of Lettuce Grow, Sweet Loren's and Alpha A)

Part 3/3 - How to Build a Distinct Brand: Navigating Setbacks (ft. Founders of Lettuce Grow, Sweet Loren's and Alpha A)

In 1996 Apple had lost $867 million, and by 1997 they were on the verge of bankruptcy. According to the New York Times, they cut 1/3 of their workforce and were about 90 days out from running out of money. In a Hail Mary attempt to survive, the board brought back Steve Jobs as CEO. He eliminated 70% of their product plans, launched the now-famous "Think Different" ad campaign, and reimagined their entire product line. Just a few short years later in 2001, they launched the iPod which propelled them out of the red and into the black. Fast forward to today, and Apple is now worth over $2.3 trillion. Every company has to navigate setbacks. It's an inescapable part of the journey. This is the final installment of a 3 part BrightLive podcast series where we break down how to build a distinct brand. In this episode, we are focusing on navigating and overcoming setbacks. On the panel, we have Jacob Pechenick, the founder of Lettuce Grow, Manu Seve, the founder of Alphaa.io, and Loren Brill-Castle, the founder of Sweet Loren's.In this segment of the series we discuss:

  • dealing with implicit bias while raising capital

  • why embracing big problems can lead to big growth

  • how making the decision to become an entrepreneur is like switching religions

Episoder(299)

Above Board - Nicole & Brent Slone

Above Board - Nicole & Brent Slone

Today on Startup to Storefront, we're diving into the story of Nicole and Brent Slone, the San Diego couple behind Above Board Liqueurs, the award-winning brand that is reinventing what cocktails can ...

2 Sep 202530min

Mason Dixie Foods - Ayeshah Abuelhiga

Mason Dixie Foods - Ayeshah Abuelhiga

On today's episode of Startup to Storefront we're sitting down with Ayeshah Abuelhiga, the founder of Mason Dixie, the brand making comfort food clean and convenient. In 2014, she set out to prove tha...

26 Aug 202530min

Darren & Phillip - Brian Nolan

Darren & Phillip - Brian Nolan

Today on Startup to Storefront, we're sitting down with Brian Nolan, a lifelong entrepreneur and the co-owner of Darren & Phillip, a purpose-driven pet brand known for its premium matching apparel for...

19 Aug 202538min

Project ReWear - Kimberly Lau and Linda Young

Project ReWear - Kimberly Lau and Linda Young

Today's guests are Kimberly Lau and Linda Young, co-founders of Project ReWear, a sustainable kids' clothing brand proving that profitability and purpose can go hand in hand. Kim spent 24 years in wea...

13 Aug 202538min

Map Labs - Evan Oder

Map Labs - Evan Oder

Today on Startup to Storefront, we are diving into one of the most overlooked growth channels for restaurants and local businesses: Google Maps. Most business owners do not realize how much their Goog...

5 Aug 202540min

Brami - Aaron Gatti

Brami - Aaron Gatti

Today's guest is Aaron Gatti, founder of Brami, the fastest growing pasta brand in the U.S. Aaron's story begins on a small farm in southern Italy, where he spent childhood summers with his grandparen...

29 Jul 202536min

Iggy Rodriguez - Life After The Bachelorette

Iggy Rodriguez - Life After The Bachelorette

On this week's episode of Startup to Storefront, we sit down with Iggy Rodriguez, whose career spans the intersection of sports, entertainment, and business. From leading partnerships at the LA Dodger...

22 Jul 202547min

Daniel Bennet - DX Creative

Daniel Bennet - DX Creative

We're sitting down with Daniel Bennett, a Los Angeles based digital creator and Head of Creative at his own media agency. Daniel has led social strategy for some of the biggest names in entertainment ...

15 Jul 202528min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-pa-konto
pengesnakk
pengepodden-2
finansredaksjonen
morgenkaffen-med-finansavisen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
utbytte
rss-skravla-gar
livet-pa-veien-med-jan-erik-larssen
rss-markedspuls-2
rss-sunn-okonomi
lederpodden