How To Present Information and Get Sales From It (Ep 191)

How To Present Information and Get Sales From It (Ep 191)

Let me just warn you about something: When you're an expert in something, it's easy to forget what you didn't know when you first started. In other words, make sure that you're presenting your information in ways that people without your expertise can understand. In writing my books and putting together my training courses, I've continually had to remind myself of that. I know what it takes to be a Community Market Leader™ backward and forwards. When I started teaching it, I had to take fifteen steps back and start from the very beginning. I had to get a lot more specific about each piece and not just gloss over a technique or concept as if everybody already understood what I meant.

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