Tech for Non-Techies27 Okt 2021

70. How to solve the right problem

95% of new products fail, according to Harvard Business School professor Clayton Christensen. But, usually this isn't because they are badly made, but because they don't solve the right problem.

Before you delve into product development, define the problem you are solving. In this episode, you'll learn from Thomas Wedell-Wedellsborg, author of What's Your Problem and Innovation As Usual, about how to reframe problem solving in business and in life.

Learning notes:

Non-techies can play an important role on product teams by being focussed on the problem they are solving, because they are less likely to get stuck in the weeds of building.
Not all problem solving needs fancy technology. Often, small changes in design can have a big impact, at a much lower cost.
Being focussed on the problem is vital at the start of product development, and as your product matures. Keep analysing how people use it to see if you're still solving the right problem.

To learn key technology concepts you need to succeed in the innovation economy, join tomorrow's FREE session, on 28 October 12 pm EST / 5 pm BST:

How To Speak Tech: Masterclass For Leaders

Join the Tech for Non-Techies membership community. As a community member, you'll get:

Monthly coaching with Sophia Matveeva
Live masterclasses with global experts
Supportive Online Community
Library of masterclasses
Exclusive Resources & Perks

Learn more and sign up at https://www.techfornontechies.co/membership

Say hi to Sophia on Twitter.

Following us on Facebook and Instagram will make you smarter.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(317)

316. What makes a great tech product? Product thinking for non-techies

Did you wake up today thinking that you really want to use a cup? No! Because you are not insane. You woke up thirsty, and then used a cup. That distinction sounds obvious. But many founders and inves...

12 Aug 15min

315. What non-technical founders need to know before building with AI

The number of non-technical founders running billion-dollar companies increased four times between 2013 and 2023. Not because the technology got easier — though it did. But because investors finally f...

5 Aug 40min

314. 4 ways non-technical founders get stuck

Many non-technical founders don't lose money in one big mistake — they lose it in four small stuck points that all feel completely reasonable at the time. In this episode, Sophia walks through the fou...

29 Jul 20min

313. Nvidia's most valuable asset is not on its balance sheet

What is Nvidia actually worth? You could look at their factories, their hardware, their staff. But their most valuable assets — the patents, the processes, the institutional knowledge — don't appear a...

22 Jul 15min

312. How competitive advantage changed in the age of AI

If building products isn't your competitive advantage anymore, then what is? Listen to this episode to find out. AI means that everyone can now build (and everyone can copy). So to succeed today, you ...

15 Jul 17min

311. The one metric that tells you if you're really winning

You can hit your financial goal and destroy your business. You can be surrounded by fans, but none of them become customers. This is demoralising, and it happens when you're measuring the wrong thin...

8 Jul 21min

310. Product thinking and personal brand: why you need both to win

You can be invisible with brilliant ideas. Or you can be everywhere with nothing worth saying. Neither works. In the age of AI, the barrier to building things has collapsed. The tools exist. The acce...

1 Jul 23min

309. What successful founders and senior executives have in common

Most corporate leaders say they want innovation. What they actually reward is the opposite. And then one day — usually the moment someone gets promoted to the top — the rules change. Suddenly you need...

24 Jun 18min