75. Do this before hiring developers

75. Do this before hiring developers

Money isn't enough to hire the best product teams. If you want to hire great people to build your product, you need to convince them that your vision has potential. To do this, techies and non-techies alike need to come prepared.

Learning notes:

  • A product is a solution to a problem someone is experiencing. You use Uber to get from A to B, not because you want to use an app.
  • Great outsourced product teams like the Evil Martians will question your assumptions and want to validate your idea. If a product team doesn't ask you any questions and just wants to take your money, they are probably not very good, and so you should not work with them.
  • To prepare to work with a great product team, research the problem you are solving and your target users. This research will also be useful if you are fundraising or applying for accelerators.
  • User and problem research is also relevant if you want to get a job in a tech business, invest in tech or lead digital transformation. This will help you stand out at interviews and think like a digital leader.
Get my How To Hire Your Product Team & Go From Idea To App: The Non-Technical Founder's Guide

Join the Tech for Non-Techies membership community. As a community member, you'll get:

  • Monthly coaching with Sophia Matveeva
  • Live masterclasses with global experts
  • Supportive Online Community
  • Library of masterclasses
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Learn more and sign up at https://www.techfornontechies.co/membership

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Episoder(325)

324. Are you the expert Claude recommends? How to stand out in the age of AI

324. Are you the expert Claude recommends? How to stand out in the age of AI

Q4 is here. This is when budgets get signed off and promotions get decided.  The opportunities won't necessarily go to the smartest or most hard working people in the room. They will go to the most vi...

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323. The grown up side of crypto: how JP Morgan, Visa and Mastercard are using blockchain to reshape global finance

323. The grown up side of crypto: how JP Morgan, Visa and Mastercard are using blockchain to reshape global finance

Crypto has grown up. It's now no longer just about overnight millionaires and meme coins. It is now how the largest corporations do business.  JP Morgan has processed over $5 trillion through its bloc...

30 Sep 30min

322. How much does it cost to build an app? And other questions non-technical founders are afraid to ask

322. How much does it cost to build an app? And other questions non-technical founders are afraid to ask

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23 Sep 36min

321. Why 80% of AI projects fail — and it's not the AI's fault

321. Why 80% of AI projects fail — and it's not the AI's fault

Contrast two AI projects. One cost $600,000 to build, $500,000 per year to maintain and was shut down as functionally unusable. The other cut energy waste, reduced equipment damage, and returned 35.8%...

16 Sep 16min

320. Calendly: the $3bn non-technical founder success story

320. Calendly: the $3bn non-technical founder success story

Tope Awotona had no co-founder, no coding ability, and three failed startups behind him. None of that stopped him — today, Calendly is worth $3 billion, used by over 20 million people in 230+ countrie...

9 Sep 26min

319. Your judgment is your most valuable asset. Are you losing it to AI?

319. Your judgment is your most valuable asset. Are you losing it to AI?

A financial analyst spots something wrong with a deal. He writes up his dissent. But the AI disagreed. The investment committee spent 90 seconds discussing his objection, and went with the AI score. A...

2 Sep 25min

318. Why US startups beat Europeans, and lessons from Slack and Dropbox

318. Why US startups beat Europeans, and lessons from Slack and Dropbox

Slack went viral without spending on ads. Dropbox grew 3,900% without a marketing team. Every founder knows these stories. What most don't know is what was actually happening behind the scenes. This e...

26 Aug 23min

317. From Excel spreadsheet to AI company: the non-technical CEO's playbook

317. From Excel spreadsheet to AI company: the non-technical CEO's playbook

A non-technical CEO built a mobile network, then transformed a startup into an AI company. Here's exactly how he did it — and what he learned about investors. Peter Scott has done things that most peo...

19 Aug 31min

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