111. B2C vs B2B start-ups

Whether you're starting a tech venture or investing in one, you need to understand how to spot the next tech investment trend. Why? Because if your venture or your portfolio is riding the wave of a ...

29 Apr 27min

Six years of building a global business teaches you things no business school will. What actually drives revenue. What wastes your time. What you wish someone had told you before you started. In this ...

22 Apr 23min

This episode comes from Sophia's recent appearance on Scott Ritzheimer's Start, Scale and Succeed podcast — and it's one of the clearest walkthroughs of the Tech for Non-Techies methodology she has ev...

15 Apr 22min

The gaming industry generates more revenue than music and film combined. It is the birthplace of innovations now used across entertainment, advertising, and AI. It is a fantastic sector for non-techn...

8 Apr 22min

Giving away 10% of your company before you have a product might seem like a reasonable price for mentorship and introductions. But do the math at exit, and you get a very different story. In this ep...

1 Apr 42min

If you've ever nodded along while someone talked about coding — secretly having no idea what they actually meant — this episode is for you. This is one of our most listened to episodes, and it's easy...

25 Mar 20min

Your time, energy and capital are all scarce resources. Each has an opportunity cost. And yet many founders make decisions about their ventures based on excitement rather than evidence — committing a...

18 Mar 12min

In the 20th century, financial literacy was essential. In the 21st century, it's product development. AI has made building faster and cheaper—which means more bad bets are being made at higher speed...

11 Mar 18min