Season 3 Episode 21: How This Young CFO Raised $50M and Built a Startup Finance Playbook

Season 3 Episode 21: How This Young CFO Raised $50M and Built a Startup Finance Playbook

What does it take to build the financial engine behind a high-growth startup? The role of a startup CFO is not just about managing numbers. It’s about strategy, resilience, and creating the foundation for sustainable growth.


This week on Alchemy Uncensored, Conor McHugh is joined by James Evans, CFO at prop-tech rocketship Holo. With extensive experience driving financial transformation in the tech sector, James shares a candid look into the world of startup finance and the realities of scaling in a competitive market.


Together, they explore what it takes to raise capital in the MENA region, how to navigate investor pressure, and why mentorship and leadership are key to thriving as a young executive. James also opens up about the mindset and adaptability required to succeed in a fast-paced startup environment.


This episode is a must-watch for ambitious finance professionals, aspiring CFOs, and anyone eager to understand what it truly takes to build and lead in the startup world.

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Episoder(82)

Season 4 Episode 13: Neuk – Building a Better Relocation Experience

Season 4 Episode 13: Neuk – Building a Better Relocation Experience

Relocating employees to the UAE sounds exciting on paper.In reality, the experience can often feel fragmented, overwhelming, and far more complex than expected.In this episode of Alchemy Uncensored, W...

20 Mai 39min

Season 4 Episode 12: The Rise of the Fractional CFO

Season 4 Episode 12: The Rise of the Fractional CFO

Fractional CFOs are becoming one of the most talked about roles in business right now.But many founders still do not fully understand what the role is actually meant to do.In this episode of Alchemy U...

13 Mai 40min

Season 4 Episode 11: Value Creation in Transforming Industries

Season 4 Episode 11: Value Creation in Transforming Industries

Not all growth creates value.And in industries under structural pressure, that distinction matters more than ever.In this episode of Alchemy Uncensored, Conor McHugh is joined by Laura Herbin Milhiet,...

6 Mai 30min

Season 4 Episode 10: Rethinking Finance Leadership

Season 4 Episode 10: Rethinking Finance Leadership

Finance leadership is changing.And the expectations are changing with it.In this episode of Alchemy Uncensored, Conor McHugh is joined by Prasidha Pratap, a CFO with nearly two decades of experience a...

29 Apr 22min

Season 4 Episode 9: The Journey from CFO to CEO

Season 4 Episode 9: The Journey from CFO to CEO

Moving from CFO to CEO is often seen as a natural progression.In reality, it is a completely different role.In this episode of Alchemy Uncensored, Conor McHugh is joined by Igor Marti, a global execut...

22 Apr 31min

Season 4 Episode 8:Why Treasury Roles Are Rising Fast

Season 4 Episode 8:Why Treasury Roles Are Rising Fast

Treasury is often overlooked.But that is starting to change.In this episode of Alchemy Uncensored, Conor McHugh is joined by Mohamed Kortam, a Middle East & Africa Regional Treasurer with over a decad...

15 Apr 35min

Season 4 Episode 7: UAE Market Uncertainty – Panic or Opportunity?

Season 4 Episode 7: UAE Market Uncertainty – Panic or Opportunity?

Uncertainty is not new.But how you respond to it is what defines your next move.In this episode of Alchemy Uncensored, Weam Kamel and Conor McHugh unpack what is really happening across the UAE market...

8 Apr 36min

Season 4 Episode 6: She Counts - The Women Changing Finance From Within

Season 4 Episode 6: She Counts - The Women Changing Finance From Within

Empowerment is not a buzzword. It is built in the moments where voices are heard, confidence is strengthened, and opportunities are created.In this episode of Alchemy Uncensored, Rutika Hardikar is jo...

1 Apr 40min

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