#101: How "Authentic" Should You Be on Social Media?

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Businesses and marketers face an important question: how "real" will you be on social media? We all see popular brands who keep their social media super professional – like Anthropologie or Williams Sonoma. But we also see successful brands that are much more raw and unfiltered like Gary Vaynerchuck. Then, there are brands that fall somewhere in between, like Chip and Joanna Gaines' Magnolia brand. With so many successful brands sharing content with different degrees of what's usually considered to be professional, how can you know which approach is right for you?

In today's episode, J.J. and April talk with Tami Enfield, StoryBrand Certified Guide and Founder and CEO of Brand Yourself Consulting. Tami points out that we all need a framework to decide what content we should be sharing with our audiences. Tune in now to learn her CANDID content framework, an acronym that stands for Connection, Aligned, Narrative, Daring, Inspiration, and Delightful. When you learn how to filter your social media decisions through her framework, you'll feel confident in your ability to build empathy with your audience without sacrificing your authority as a guide who can help.

You can contact StoryBrand Certified Guide Tami Enfield directly at MarketingMadeSimple.com/Tami-Enfield.

RESOURCES & LINKS REFERENCED IN THIS EPISODE:

Dive deeper into Tami's CANDID content framework here:
https://info.brandyourselfconsulting.com/candid-content-playbook-form

Tami's LinkedIn post - https://www.linkedin.com/posts/tamienfield_businessowners-socialmedia-brand-activity-7024416111853006849-pkWa/?utm_source=share&utm_medium=member_desktop

Elyse Myers' "Go Find Less" Instagram post: https://www.instagram.com/reel/CoIQwrQNV8m/?utm_source=ig_web_copy_link

Jenny Schatzle's Instagram post: https://www.instagram.com/reel/CpIf8YDJx0q/?utm_source=ig_web_copy_link

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