Marketing Made Simple21 Jun 2023

#105: How Social Media Can Fuel Nonprofit Fundraising Efforts

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Raising money for nonprofits is notoriously difficult. Before a donor is willing to contribute to your cause, they have to buy in on your mission and also trust that you'll use their funds wisely. To top it all off, many donors don't stick around for the long haul and you're always in a vicious cycle of needing to find fresh donors to keep your organization alive and running. All of this can leave you wondering: Will fundraising always be an uphill battle, or is there a better way?

In today's episode, J.J. and April talk with Cathy McIntosh (StoryBrand Certified Guide), Jake Jordan (Business Made Simple Certified Coach), and James Thorne – authors of the book "Lasting Donor Locator." These three nonprofit experts share how you can use storytelling in your social media to find new and lasting donors to partner with your organization. The secret? Stop trying to convince people to care about your mission. Instead, find people who are already passionate about the cause and invite them to join you! Tune in now to learn how your organization can use social media to do just that.

You can order "Lasting Donor Locator" directly from their website at quirk.guide/Lasting-Donor-Locator-Book or wherever you buy books.

You can also get access to Quirk's FREE guide to 3 templates that will help you refocus your social media strategy at quirk.guide/3-Surprising-Social-Media-Templates.

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STORYBRAND INSTAGRAM: instagram.com/StoryBrand

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