Hacking Heuristics

Hacking Heuristics

Blair leads a discussion on how clients tend to take mental shortcuts in making business decisions, and how we can nudge clients without manipulating them to make a decision that is in their best interest.

Links

Rory Sutherland

Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein

"The Dark Arts of Leveraging Cognitive Biases" by Blair Enns

Thinking, Fast and Slow by Daniel Kahneman

Predictably Irrational by Dan Ariely

Richard Feynman

Dunning-Kruger effect

Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns

"Pricing Creativity" 2Bobs episode

Episoder(228)

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
finansredaksjonen
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
utbytte
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
rss-sunn-okonomi
pengesnakk
lederpodden
aksjepodden
okonomiamatorene
rss-rettssikkerhet-bak-fasaden-pa-rettsstaten-norge-en-podcast-av-sonia-loinsworth
shifter