How to Avoid Commodifying Your Offering
Blair sees four common behaviors when business owners are looking to get deals moving in times of economic decline, stagnation, or uncertainty that end up doing long term harm to their positioning and...
11 Sep 202429min
Are Email Newsletter Even Viable Anymore?
Every few years we're told that we need to move on from using email newsletters as a part of our marketing platform. And David says that advice has always been wrong. Links David's article on Punctu...
28 Aug 202429min
How to Make Horizontal Positioning Work
David provides some clear examples of what is required for a firm to be successful at offering one service for many different verticals. Links "Strengthening a Weak Horizontal Positioning" by David ...
14 Aug 202423min
Are You Fishing in the Right Pond?
Given these uncertain economic times we are in right now, Blair is asking if some creative firms might need to rethink the market they serve, looking at whether their positioning might be too broad, t...
31 Jul 202432min
Leading in a Chaotic World
David shares his decision-making framework that will help agency principals make better decisions during chaotic times like these. LINKS "Leading in a Chaotic World" article by David C. Baker on Pun...
17 Jul 202428min
Creating a Premium Pricing Culture
Pricing is a prison cell of our own making. And it's cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing. Links "Creating a...
3 Jul 202431min
Building a Scalable Sales Strategy
David wants agency principals to develop new business plans which delivers more new leads with less labor so their organizations can have more controllable growth, as well as increasing their likeliho...
19 Jun 202426min
Have We Hit Peak Strategy?
Blair thinks too many design firms and other service providers are trying too hard to raise prices by presenting themselves as more "strategic." Both he and David see these agencies losing more and mo...
5 Jun 202424min
