Performance Bands

Performance Bands

David and Blair discuss what the four performance bands are, eleven critical factors that keep firms stuck at the lower performance bands, and what firms can do to move into a higher band.

Episoder(240)

The Problem of Mechanistic Thinking

The Problem of Mechanistic Thinking

David interviews Blair about his recent article in which he explores how our businesses are not simple machines that can be tuned (or killed) with specific wrenches, but they are complex adaptive orga...

31 Des 202520min

Oppositio Singularis: The Positioner's Folly

Oppositio Singularis: The Positioner's Folly

David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uni...

17 Des 202513min

Dealing With the Ghosting Problem

Dealing With the Ghosting Problem

Are prospects not responding to your follow-up after you submit a proposal? Blair goes through what might be causing their lack of response and then provides three tools to address the ghosting proble...

3 Des 202524min

Defending the Castle When the Moats Are Drained

Defending the Castle When the Moats Are Drained

One characteristic of our industry is disappearing moats. After a brief overview of the fourteen moats we've lost from 1965 to today, we'll look at what turf we really have left to defend and what the...

19 Nov 202530min

The Four Priorities of Winning New Business

The Four Priorities of Winning New Business

What do we do in those situations where we have to pitch? Blair simplifies some important principles from his books into a sequence of four precepts we can follow when the sales process doesn't progre...

5 Nov 202527min

Understanding Earnouts

Understanding Earnouts

If/when you sell your firm, it'll likely be the largest transaction of your life, and so it makes sense to understand it! In this episode David gives a crash course in everything earnouts. LINKS "Un...

22 Okt 202525min

Grow or Die?

Grow or Die?

Blair recognizes growth opportunities in every area of life and business, yet sees many people chasing metrics while unknowingly resisting genuine progress for various reasons. LINKS "Chief Growth O...

8 Okt 202532min

You're Cheating Clients Unless You're Repetitive

You're Cheating Clients Unless You're Repetitive

David recognizes that the fear of repeating ourselves in our client work is motivated by the right things: "am I delivering value?" LINKS "Repeating Yourself as an Expert" by David C. Baker for punc...

24 Sep 202521min

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