The Brave Technologist19 Jul 2021

Brave Advertisers: An Insider's Perspective on their Burning Questions and Biggest Opportunities

Get a backstage view of the Brave Ads Platform from one of Brave's most experienced Regional Sales Directors. You'll hear the most common questions that come up about Brave Ads, and the biggest opportunities advertisers must consider. Learn how brands and agencies are preparing for a future without 3rd party cookies, and navigating a constantly evolving and unpredictable future for the marketing and advertising industry.

Rich Rosenzweig is the Regional Sales Director at Brave Software and a seasoned vet when it comes to internet advertising. His career spans over 17 years with stops at Yahoo, Lotame, Rubicon and Nativo prior to joining Brave in 2019. With knowledge across search, display, video, and programmatic, he seems to have an idea for all new products that Brave releases. When he's not talking about the digital space, he's spending time with his wife and 2 kids at the beach or skiing.

This week's Brave Pick of the Week is Culprit Underwear. Check out our case study with them here.

In this episode we also discuss:

The most common questions advertisers have for the Brave Ads team about privacy, cookieless advertising and the Brave Ads platform.
Which product categories perform best, and why more mainstream and CPG brands are coming on board.
How Brave Ads allows advertisers to reach a previously unreachable audience and the impact of privacy-respecting advertising.
How brands and agencies differ in how they're preparing for a future without 3rd party cookies.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

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