The Brave Technologist19 Jul 2021

Brave Advertisers: An Insider's Perspective on their Burning Questions and Biggest Opportunities

Get a backstage view of the Brave Ads Platform from one of Brave's most experienced Regional Sales Directors. You'll hear the most common questions that come up about Brave Ads, and the biggest opportunities advertisers must consider. Learn how brands and agencies are preparing for a future without 3rd party cookies, and navigating a constantly evolving and unpredictable future for the marketing and advertising industry.

Rich Rosenzweig is the Regional Sales Director at Brave Software and a seasoned vet when it comes to internet advertising. His career spans over 17 years with stops at Yahoo, Lotame, Rubicon and Nativo prior to joining Brave in 2019. With knowledge across search, display, video, and programmatic, he seems to have an idea for all new products that Brave releases. When he's not talking about the digital space, he's spending time with his wife and 2 kids at the beach or skiing.

This week's Brave Pick of the Week is Culprit Underwear. Check out our case study with them here.

In this episode we also discuss:

The most common questions advertisers have for the Brave Ads team about privacy, cookieless advertising and the Brave Ads platform.
Which product categories perform best, and why more mainstream and CPG brands are coming on board.
How Brave Ads allows advertisers to reach a previously unreachable audience and the impact of privacy-respecting advertising.
How brands and agencies differ in how they're preparing for a future without 3rd party cookies.

------------------------------------------------------------------------

About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(221)

Building Zcash to Last a Hundred Years

Mark Henderson, Engineering Manager at Shielded Labs, shares what it looks like to build privacy infrastructure on a hundred-year time horizon. He also breaks down two of Shielded Labs' most significa...

7 Okt 37min

The Barista Knows Your Salary: The Hidden Cost of On-Chain Payments

Howard Wu, CEO of Provable and Shield Wallet, makes the case that full, on-chain transparency was never a design principle—it was a limitation that mainstream finance cannot build on. He draws a direc...

30 Sep 36min

The Fund Structure That Could Replace the ETF

Juan Leon, Senior Investment Strategist at Bitwise Asset Management, returns to the show to share how much the convergence of traditional finance and on-chain infrastructure has accelerated since our ...

23 Sep 27min

Why Meta Threw Out the Interviewing Playbook

Danit Nativ Navon, Senior Software Engineering Manager at Meta, unpacks how the company became the first major tech firm to build AI-enabled coding interviews. She breaks down the process of rethinkin...

16 Sep 24min

How a Solana NFT Project Landed on Amazon Prime

Andrew Pelekis (CEO of HEEBOO) and Nicholas Cabana (Co-Founder of Claynosaurz and Chief Creative Officer at HEEBOO), break down how a Solana-based digital collectibles brand and a small team of Hollyw...

9 Sep 40min

Beyond the Yield: What Staking Is Really About

David Kinitsky, Chief Corporate Development Officer at Everstake, shares what distinguishes this cycle of enterprise crypto adoption from every previous one, and why the shift matters. He explains why...

2 Sep 23min

Why Non-Dollar Stablecoins Might Strengthen the Dollar

Navin Vethanayagam, Chief Brain of IQ and Co-founder of KRWQ, unpacks his "Stablewoods" theory: why non-dollar stablecoins like KRWQ, the first Korean won stablecoin, may end up reinforcing dollar dom...

26 Aug 33min

What Binance.US Is Betting on Next in American Crypto

Steve Gregory, CEO of Binance.US, shares what it actually takes to bring a compliant crypto exchange product to market in the US. He explains how his background as a compliance lawyer shapes the way h...

19 Aug 20min