The Brave Technologist2 Aug 2021

Cutting Edge Media Strategies that Heighten the User Experience

Darren Herman, Operating Partner at Bain Capital and award winning advertiser, discusses the disruptive marketing campaigns he's created for global brands such as, Vespa, Armani Jeans, Michael's and even Kim Kardashian! Darren also shares why privacy preserving advertising is so effective in heightening the user experience, creating trust and ultimately increasing sales.

In this episode we also discuss:

How Vespa used programmatic advertising data to shape product innovation and target a niche audience.
The results of Kim Kardashian's first ever paid Twitter tweet for Armani Jeans.
How Michael's transformed their business by focusing on their customer first across all channels.
The value and strategy of using actual brands in film, television, video games, etc to create a heightened experience for the users.
How creators can monetize downstream in ways they couldn't before with NFTs

Brave Pick: This week's Brave Pick of the Week is Chainlink. Check out their website here.

Guest Bio:

Darren Herman is an Operating Partner at Bain Capital where he works on growth strategies. Prior to joining Bain Capital, he spent time leading the first privacy-preserving content platform at Mozilla and spent nearly a decade on Madison Avenue leading digital programs and ad budgets large and small.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

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