Crypto Marketing: Risks, Regulations and Major Opportunities

Crypto Marketing: Risks, Regulations and Major Opportunities

Episode Description: Shiran Herzberg, Head of Media at eToro, discusses the complexities of crypto marketing and how he's navigating the industry when buying media. Shiran also shares what he thinks are the biggest opportunities in crypto marketing and what he's found to be the best performing channels.

In this episode we also discuss:

  • How crypto marketing differs from digital advertising and promotions in other industries
  • What rules to keep in mind when marketing on channels like Google and Facebook
  • Best practices when buying media
 to reach the crypto market

Guest Bio: Shiran Herzberg is the Head of Media at eToro, where he's worked for the last 10 years, leading the media buying and performance team, along with helping with eToro's brand marketing.

Brave Pick: This week's Brave Pick of the Week is Columbia Sportswear. Check out their website here.

---------------------------------------------------------------------

About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Episoder(198)

General Assembly: The Skills That Actually Matter Now

General Assembly: The Skills That Actually Matter Now

Jourdan Hathaway, Chief Business Officer at General Assembly, discusses her experience integrating AI agents into her admissions team, including stories of real-world complexities, edge cases, and une...

29 Apr 40min

Inside MCP: How AI Agents Are Learning to Talk to Each Other

Inside MCP: How AI Agents Are Learning to Talk to Each Other

Andy Maskin, Director of AI Creative Technology at Publicis Sapient, explains why brands are shifting from SEO to "AI visibility," where success is no longer about ranking on search engines but instea...

22 Apr 33min

AI Anxiety: The Occupational Identity Crisis

AI Anxiety: The Occupational Identity Crisis

Dr. Maha Hosain Aziz, an international relations professor at NYU and Global Foresight Advisor at the World Economic Forum, highlights the often-overlooked societal, economic, and psychological impact...

15 Apr 23min

Cybersecurity Is Moving to the Browser and Becoming the Attack Surface

Cybersecurity Is Moving to the Browser and Becoming the Attack Surface

Or Eshed, co-founder and CEO of LayerX Security, shares why the browser has become the most critical (and overlooked) security layer in modern work. He explains key browser risk areas including phishi...

8 Apr 34min

The Human Layer in an AI-First World

The Human Layer in an AI-First World

Joseph Ng, Chief Strategy Officer of GeneGenius and author of The Hybrid Mind, discusses how institutions must redesign decision architectures as humans and intelligent machines operate together. His ...

1 Apr 23min

How Stablecoins with Built-In Yield Could Revolutionize Everyday Spending

How Stablecoins with Built-In Yield Could Revolutionize Everyday Spending

Anna Yuan, founder of Perena and former head of stablecoins at the Solana Foundation, discusses how Perena is designing new on-chain financial products, including USD*, a liquid yield token that earns...

18 Mar 34min

The CHRO Is the New CTO: Leading in the AI Era

The CHRO Is the New CTO: Leading in the AI Era

Elise Neel, Global Head of Strategy & Strategic Partnerships at Panasonic Go, shares lessons from leading innovation within large legacy companies and the cultural challenges of driving transformation...

11 Mar 19min

Bri Teresi: Digital Sovereignty and Protecting Creator Freedom

Bri Teresi: Digital Sovereignty and Protecting Creator Freedom

Bri Teresi, host of 'Free The Money' and a prominent crypto influencer, shares the biggest misunderstandings about cryptocurrency in mainstream media and consumer behavior, along with the biggest chal...

4 Mar 35min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-pa-konto
pengesnakk
pengepodden-2
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-sunn-okonomi
rss-skravla-gar
rss-markedspuls-2
lederpodden