Artist Coaching Podcast8 Okt 2025

The “Would I Play This?” Test: Release Strategy That Actually Builds Fans

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In this episode, we unpack the value of constraints (four-hour Collab Lab sessions = results), live-stream creativity (green screens, kitchens, elevators), and where AI video is going. Then we pivot to the mental game: why Joey chose a hard stop from touring, the pressure of growth, and the rule that saves careers—“you get big by saying yes, you stay big by saying no.”

Community Q&A hits two hotspots: 1) releasing an out-of-lane track (brand consistency vs. side alias) and 2) ADE networking (skip USBs, use QR/links + DMs). Extra sauce: the “would I play this in my set?” filter, adding subtle crowd noise for energy, giving co-producers credit, and shoutouts to community wins—plus Joey’s new book pre-order (digital + audio free on Oct 22).

(00:00) Introduction

(07:15) Why Bassjackers delayed their album: mission > momentum

(12:10) The 20% rule — keeping your sound fresh but recognizable

(17:45) Collab Lab recap — four-hour sessions that actually work

(23:20) From green screens to kitchens — creative livestream setups

(28:00) AI video tools — what’s next for content creation

(33:40) Joey on stepping away from touring & finding balance

(39:00) You get big by saying yes, you stay big by saying no

(44:15) Q&A: should you release outside your genre?

(50:10) Q&A: ADE networking tips that actually work (QR > USB)

(55:30) Why crediting co-producers matters more than ever

(59:45) Add subtle crowd noise — a simple energy boost

(1:03:10) Wrap-up & Joey’s new book “Happy in a Boring Life”

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