Achieve a 70% Open Rate: Email Marketing Mastery

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ This email sequence runs for 400+ days while you sleep, still pulling 32% open rates and closing deals in month 9. But most founders kill it at email 20 because they don't know the '10% loser' rule. Here's an SEO-optimized description with hook for this video: Hook: "This email sequence runs for 400+ days while you sleep, still pulling 32% open rates and closing deals in month 9. But most founders kill it at email 20 because they don't know the '10% loser' rule." SEO Description: Email Automation Masterclass: The 400-Day Sequence That Generates Pipeline While You Sleep Discover the exact email system used by 159 Sprint Club members to automate lead generation, including the weekly optimization ritual that keeps sequences profitable for over a year without burning out your list. THE MASTERMIND QUESTION: "How do we fill pipeline with better people in a time-efficient way without spending hours on outreach?" Email #1: 61% open rate, 17% click rate, 2% unsubscribe Email with 4% click rate = Bad CTA, needs improvement Day 400+: Still maintains 32-39% open rates Sales happening in months 6, 9, and 12 from same sequence Start with weekly cadence, scale to every 3 days Set up as drip campaign (RBS - Relationship Building Segments) Every Friday: Kill the 10% losers Compare emails to each other (relative performance, not absolute) Low open rate + high click rate = A/B test subject line Run until open rates drop to 30s (typically 400+ days) Chapter Markers: 01:30 Email Automation Benefits - Never go on holidays, work 24/7 02:00 Success Metrics - 61% open rate, 17% click rate, 2% unsubscribe example 02:40 Building Your First 9 Emails - Set up as drip campaign 02:54 Email Cadence Strategy - Start weekly, increase to every 3 days 03:10 Winning Benchmarks - 40% open, 12% click, under 3% unsubscribe 03:40 Kill the 10% Losers - Review every Friday, remove underperformers 04:14 Sending Frequency Concern - You're not annoying people if under 3% unsubscribe 06:08 Subject Line Formula - Keep it 2-3 words, use first name 06:30 Email Series Length - Continue until you drop to 30% open rate (around 400 days) 07:58 RBS System - Relationship Building Segments leading to discovery calls 08:40 Monetization Options - High ticket (discovery calls) vs low ticket (direct sales) 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.