Ep123 - Why the ACE is so important to bring rifles to a higher level of accuracy consistently.

When we talk about the future of rifles, not just custom, you get a choice of two out of three options...quick, good (quality) and cheap. But you can only choose two. You want quality and you want it now, it's not going to be cheap. You want quality and cheap, it's not going to be quick. You want cheap and fast, its probably not going to be good good.

The major problem isn't that the perfect rifle can't be made by the highest quality gunsmith on his very best day and using the very best techniques. The problem is that the process is slow and not repeatable as scale. Because you are limited by that gunsmiths time and the quality of skill he apples that day.

If he speeds up, the quality goes down. It he is tired, the quality suffers. If he can make the perfect rifle on Monday, does he have the physical and mental stamina to maintain that ultra high level of detail to attention for the rest of the week and every rifle he continues to build that week? Or does he tire, lose a little focus or just stop caring as much, maybe in an effort to just finish?

The ACE isn't the only way to build the perfect rifle, it is the only way to build the perfect rifle at scale. Achieving the same level of accuracy as the best gunsmith in the world on his very best day in a way that is production sustainable.

Our mission in creating the ACE was not in trying to find a way to make the perfect rifle, our mission was trying to find a way to make the perfect rifle every single time without relying on an individuals skill or abilities that day.

Which is where the ACE was born and the problem solved. As we move forward in the future, you can have the best, you can have it now and you can have it at a better price, every time with every rifle.