Why Advertising Shapes the Tech Economy w/ Daniel Joseph

Why Advertising Shapes the Tech Economy w/ Daniel Joseph

Paris Marx is joined by Daniel Joseph to discuss why advertising is central not just to the tech economy, but modern capitalism itself, and how the business models of companies are increasing shaped by serving ads and collecting data to inform them.Daniel Joseph is a Senior Lecturer of Digital Sociology at Manchester Metropolitan University. He’s also written for a number of publications, including Briarpatch Magazine, Motherboard, and Real Life Magazine. Follow Daniel on Twitter at @DanjoKaz00ie.Tech Won’t Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Follow the podcast (@techwontsaveus) and host Paris Marx (@parismarx) on Twitter, and support the show on Patreon.The podcast is produced by Eric Wickham and part of the Harbinger Media Network.Also mentioned in this episode: Daniel wrote about how advertising and the need to create audiences is much more central to the tech economy than is often discussed. Shoshana Wodinsky explained why so many companies are getting into advertising, including hotel chains, retailers, and more. Unity faced criticism for merging with IronSource, a known advertising malware distributor. After reporting a subscriber decline earlier this year, Netflix launched an ad-supported tier in October. Companies like Apple and Uber are expanding their efforts to increase advertising revenue. Ramon Lobato wrote Netflix Nations: The Geography of Digital Distribution. Support the show

Episoder(337)

Will the Pope Be An Ally Against AI? w/ Paolo Benanti

Will the Pope Be An Ally Against AI? w/ Paolo Benanti

Paris Marx is joined by Paolo Benanti to discuss what Pope Leo XIV’s statements on AI, the publications under Pope Francis, and the ethics of AI from a theological perspective.Paolo Benanti is an auth...

14 Aug 202556min

What Google Zero Means for Journalism w/ Matt Pearce

What Google Zero Means for Journalism w/ Matt Pearce

Paris Marx is joined by Matt Pearce to discuss how Google’s use of generative AI is sending far less traffic to all manner of websites, but especially news publications, and what that might mean for t...

7 Aug 20251h 1min

Trump’s Crypto Profiteering Is Worse Than You Think w/ Jacob Silverman

Trump’s Crypto Profiteering Is Worse Than You Think w/ Jacob Silverman

Paris Marx is joined by Jacob Silverman to discuss Sequoia partner Shaun Maguire’s Islamophobic attack on Zohran Mamdani, what it tells us about the state of tech’s politics, and how Donald Trump is e...

31 Jul 20251h

Decomputing For a Better Future w/ Dan McQuillan

Decomputing For a Better Future w/ Dan McQuillan

Paris Marx is joined by Dan McQuillan to discuss the global push by governments to rapidly adopt AI at all costs and how citizens can critically rethink our dependence on these technologies while imag...

24 Jul 202558min

Microsoft is Gutting the Video Game Industry w/ Nathan Grayson

Microsoft is Gutting the Video Game Industry w/ Nathan Grayson

Paris Marx is joined by Nathan Grayson to discuss the latest round of Microsoft layoffs and how the company’s ambition to remake the video game industry around its streaming service has had significan...

17 Jul 202555min

How the US Weaponizes Tech in the Middle East w/ Laleh Khalili

How the US Weaponizes Tech in the Middle East w/ Laleh Khalili

Paris Marx is joined by Laleh Khalili to discuss how the United States uses its control of key technologies to shift global power dynamics, and how that specifically plays out in the Middle East.Laleh...

10 Jul 202553min

The Geopolitical Fight Over Huawei w/ Yangyang Cheng

The Geopolitical Fight Over Huawei w/ Yangyang Cheng

Paris Marx is joined by Yangyang Cheng to discuss how Huawei became one of the most powerful companies in China and how current geopolitical narratives distract from the issues at the heart of surveil...

3 Jul 202554min

Chatbots Are Repeating Social Media’s Harms w/ Nitasha Tiku

Chatbots Are Repeating Social Media’s Harms w/ Nitasha Tiku

Paris Marx is joined by Nitasha Tiku to discuss how AI companies are preying on users to drive engagement and how that’s repeating many of the problems we’re belatedly trying to address with social me...

26 Jun 202553min

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