CSTMR Brand Series 1/5: Bedrock of Success, Laying the Brand Foundations
Mighty Finsights5 Des 2024

CSTMR Brand Series 1/5: Bedrock of Success, Laying the Brand Foundations

CSTMR Brand Series 1/5: Bedrock of Success, Laying the Brand Foundations

Host - Rory Holland

Co-host - Dan Ocock

In This Episode

In this episode, Rory Holland, CSTMR CEO, and Dan Ocock, CSTMR Chief of Brand, discuss the foundational elements of branding, particularly in the financial and fintech sectors. They emphasize the importance of understanding what a brand truly is, the necessity of knowing your audience, and the power of differentiation in a crowded market. Through examples and insights, they explore how brands can evolve and adapt to maintain relevance and connection with their audience.

Key takeaways
  1. The proliferation of brands has diluted the understanding of what a brand is.
  2. A brand is fundamentally about reputation and perception, not just a logo.
  3. Differentiation is key in a competitive market, especially in fintech.
  4. Brands can lose their way and need to revisit their foundations periodically.
  5. A strong brand foundation can lead to sustained growth and success.

Chapters

00:00 Laying the Brand Foundations

09:35 Understanding Your Audience

17:24 The Power of Differentiation

21:09 The Significance of Brand Promise

About Mighty Finsights

This is 'Mighty Finsights,' the podcast where finance meets formidable insights and spirited storytelling. Each episode offers a deep dive into the challenges and achievements that define the financial landscape, providing valuable lessons in finance, innovation, and resilience. Tune in for an experience that brings finance to life through the voices of its most influential leaders.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(51)

The CSTMR Team Unpacks Google’s Guidance on AI Search and Building Brand Authority

The CSTMR Team Unpacks Google’s Guidance on AI Search and Building Brand Authority

Host - Zac Garver- CSTMR- CSTMR LinkedInInterviewed - Romina Gomez- CSTMR- CSTMR LinkedIn Brendan Bresnahan- CSTMR- CSTMR LinkedInIn This EpisodeCSTMR team members Zac Garver, Romina Gómez, and Brenda...

17 Aug 40min

Interview with Alex Preece: Surviving the Horror of Startup Bankruptcy and Welfare

Interview with Alex Preece: Surviving the Horror of Startup Bankruptcy and Welfare

Host - Rory Holland - cstmr.com - Linkedin: CSTMRInterviewed - Alex Preece - Tillo - Tillo LinkedInIn This EpisodeWhat connects jumping out of airplanes, surviving a $200k tax mistake over a single w...

31 Jul 1h

Interview with Mary Ann Miller: What We Promised the Queen of England

Interview with Mary Ann Miller: What We Promised the Queen of England

Host - Rory Holland - cstmr.com - Linkedin: CSTMRInterviewed - Mary Ann Miller - Prove - LinkedIn: ProveIn This EpisodeCyber fraud and identity veteran Mary Ann Miller, VP of Client Experience at Prov...

13 Jul 53min

Interview with Dori Yona: Recycling Failed Businesses into New Opportunities

Interview with Dori Yona: Recycling Failed Businesses into New Opportunities

Host - Rory Holland - cstmr.com - Linkedin: CSTMRInterviewed - Dori Yona- simpleclosure.com - LinkedIn: SimpleClosureIn This EpisodeDori Yona, co-founder of SimpleClosure, joins host Rory Holland to e...

18 Jun 49min

Interview with Charles Rosenblatt: The Javelin Thrower's Guide to Building a Fintech Career

Interview with Charles Rosenblatt: The Javelin Thrower's Guide to Building a Fintech Career

Host - Rory Holland - cstmr.com - Linkedin: CSTMRInterviewed - Charles Rosenblatt - butterpayments.com - LinkedIn: Butter PaymentsIn This EpisodeCharles Rosenblatt, CEO of Butter Payments, joins Rory...

3 Jun 55min

Interview with Colton Pond: The War Fintech Didn’t Win

Interview with Colton Pond: The War Fintech Didn’t Win

Host - Rory Holland - cstmr.com - Linkedin: CSTMRInterviewed - Colton Pond - socure.com / fintechnerdcon.com - LinkedIn: SocureIn This EpisodeColton Pond, Global CMO of Socure and co-founder of Fint...

13 Mai 48min

Interview with Bill Bloom: Lighting Money on Fire and the Quest to Pay off $1B in Consumer Debt

Interview with Bill Bloom: Lighting Money on Fire and the Quest to Pay off $1B in Consumer Debt

Host - Rory Holland - cstmr.com - Linkedin: CSTMRInterviewed - Bill Bloom - dianemoney.com - LinkedIn: Diane MoneyIn This EpisodeIn this episode, Rory Holland sits down with Bill Bloom, wealth archite...

23 Apr 59min

Interview With David Benskin: A New Brand, a New Category, the 13-Year Evolution to Connected Intelligence

Interview With David Benskin: A New Brand, a New Category, the 13-Year Evolution to Connected Intelligence

Host - Rory Holland - cstmr.com - Linkedin: CSTMRInterviewed - David Benskin - wealthaccess.com - LinkedIn: Wealth AccessWant to be a part of the podcast? Contact Rory today!In This EpisodeIn this epi...

31 Mar 46min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
lydartikler-fra-aftenposten
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
finansredaksjonen
pengepodden-2
utbytte
lederpodden
livet-pa-veien-med-jan-erik-larssen
rss-orjasater
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
liberal-halvtime
rss-markedspuls-2
okonomiamatorene