S5 E1. PMCPA bringing the industry into disrepute?
Code Clarity9 Okt 2025

S5 E1. PMCPA bringing the industry into disrepute?

SOME say UK pharma has “a slow self-regulatory process that fails to ensure compliance” (BMJ letter, Oct 23)


WE say it is the PMCPA themselves bringing the industry into disrepute (evidence to be presented at conference)


🛠️What do YOU say? Does self-regulation need fixing?


🎤 Join the conference debate

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Episoder(92)

3. Sharing is caring

3. Sharing is caring

Rina & Jean chat about how the PMCPA ruled (Case AUTH/3662/6/22) for a case about dynamic content generated from sharing buttons. Can they move? Should they be certified? Or simply checked?

29 Feb 20242min

2. Promotion is confusing

2. Promotion is confusing

Aargh with no definition of a promotional claim in the ABPI Code AND a terrible definition for a promotional aid, is it any wonder we are confused? Rina & Jean suggest a clear solution (after a little...

22 Feb 20243min

1. Signatory validation - would you pass?

1. Signatory validation - would you pass?

Rina & Jean discuss the proposed change in the 2024 Code for signatories requiring validation. Our top tips? Start PLANNING now, list out TASKS and COMMENT on the changes (see our comments and please ...

15 Feb 20247min

25. Conference, Consultation & Christmas

25. Conference, Consultation & Christmas

Rina & Jean reflect on all the great discussion from the Code Clarity Conference and what comments could be made on the upcoming PMCPA consultation.

7 Des 20238min

24. Anon complaints

24. Anon complaints

Deaghlan O'Hagan joins Rina to discuss the why, who and what of anon complaints, covering 3 pain points and potential solutions.

23 Nov 202313min

23. "Utter garbage article in the Guardian"

23. "Utter garbage article in the Guardian"

Complaints about "garbage" need to be specific! Jean covers Case AUTH/3696/10/22 and why SOBI were ruled not in breach.

16 Nov 20233min

22. Rants about lengthy and complex sales aids

22. Rants about lengthy and complex sales aids

Sick of long e-sales aids that contain too much info about clinical trials? Is this less or more of a compliance risk? Listen as we suggest practical solutions.

9 Nov 20234min

21. Myths about the PMCPA, the ABPI Code and self-regulation

21. Myths about the PMCPA, the ABPI Code and self-regulation

Rina & Jean discuss some myths (please let us know if you think of others). We will be putting these to Alex Fell (Director, PMCPA) at our Annual Conference.

2 Nov 20233min

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