Ep. 13 - Jeff Nippard & Greg Nuckols Talk Science Communication

Ep. 13 - Jeff Nippard & Greg Nuckols Talk Science Communication

For a long time in the fitness industry, it was said that scientific information wasn't sexy. If you wanted to attract an audience, go with a captivating headline and tell people what they want to hear. One weird trick to lose weight. And for a long time, this was the norm. However, two individuals in the last several years have completely disproved this theory. Greg Nuckols & Jeff Nippard have grown sizeable audiences while actually increasing the complexity of science in their fitness information. How do you effectively communicate information so it reaches a large audience? How do you avoid clickbait? What can we learn from marketing? Hosts Eric Helms & Omar Isuf explore these questions and more in this extended podcast!

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Episoder(388)

Ep 381 - Q&A: GLP-1s, Tendon Training, & Rep Ranges

Ep 381 - Q&A: GLP-1s, Tendon Training, & Rep Ranges

Trexler and Helms open with an overview of the new MASS issue (body recomposition, a protein consensus paper, reverse dieting) and a powerlifting World Championships recap before diving into a rapid-f...

1 Jul 1h 16min

Ep 380 - Bulking, Cutting, and Recomping

Ep 380 - Bulking, Cutting, and Recomping

In this Q&A episode, Eric Trexler and Eric Helms open with a recap of their trip to Norway and announce a new MASS partnership with AFPT International. They then work through a string of listener ques...

25 Jun 1h 20min

Ep 379 - Behind the Scenes (Iron Culture Documentary) ft. Omar Isuf

Ep 379 - Behind the Scenes (Iron Culture Documentary) ft. Omar Isuf

In a monumental moment for the Iron Cult, OMAR RETURNS for a guest appearance. In this episode, Omar Isuf and Eric Helms discuss the journey of creating the ambitious Iron Culture documentary, highlig...

17 Jun 1h 33min

BONUS: Revive Stronger - Fatigue, Progress & The Psychology of Bodybuilding (ft. Steve Hall)

BONUS: Revive Stronger - Fatigue, Progress & The Psychology of Bodybuilding (ft. Steve Hall)

Eric Helms and Steve Hall discuss training strategies, deloads, body image, and the cultural aspects of bodybuilding, sharing insights from their experiences and recent projects like the bodybuilding ...

10 Jun 1h 12min

Ep 378 - Social Media Protein Debates

Ep 378 - Social Media Protein Debates

Eric Trexler and Eric Helms recently found themselves in the middle of a debate about optimal protein intakes, all initiated by a social media post from Stu Phillips (a leading researcher in the area)...

3 Jun 1h 19min

Ep 377 – MRV/MAV, Diet Breaks & Refeeds

Ep 377 – MRV/MAV, Diet Breaks & Refeeds

Back in episode 375, Helms and Trex briefly mentioned a few "evidence-based fitness" topics for which their views have evolved over the years. In hindsight, they didn't give a few of those topics the ...

27 Mai 1h 12min

Ep 376 - Weight Loss Resistance

Ep 376 - Weight Loss Resistance

Join us for a rare Iron Culture episode with co-hosts who are not only on the same continent, but actually in the same ROOM. Helms and Trexler are in Australia for the Sports Nutrition Association Ann...

20 Mai 1h 6min

Ep 375 - Humility in Science

Ep 375 - Humility in Science

Join Drs Eric Helms and Eric Trexler as they discuss the importance of humility in science, and a few key areas where their perspectives have changed over the years. If you're in the market for some ...

13 Mai 53min

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