How to Invest in AI for Your Business: Justin Massa

How to Invest in AI for Your Business: Justin Massa

AI strategist and former IDEO partner Justin Massa joins host Mina Seetharaman to help leaders cut through the hype and focus on where artificial intelligence can create the most value. He shares practical frameworks for identifying strategic opportunities, balancing automation with augmentation, and bringing AI into your organization in a way that’s both human-centered and high-impact.Learn how to use Justin’s AI Opportunity Matrix, discover four universal entry points for AI innovation in businesses, and hear why reframing ROI beyond efficiency is key to sustainable growth.Read the recap of this discussion on the IDEO U blog at ideou.com. Want to learn more? Build your own AI adoption plan and learn tools for creativity, strategy, and responsible innovation in IDEO U's AI x Design Thinking Certificate, an 8-week online program. Learn more at ideo.in/aicert.

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Episoder(181)

Storytelling for Entrepreneurs: Tom Kelley (Replay)

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29 Jul 55min

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2 Jul 1h 9min

How Constraints Make Us More Creative: David Epstein

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The Decisiveness Crisis in Senior Leadership Teams: Sam Conniff

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4 Jun 1h 1min

How to Not Know: Simone Stolzoff

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21 Mai 1h

AI Tools for Researchers, Patterns vs. Insights, and When to Trust AI Output: Q&A with Angela Kochoska

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14 Mai 1h 10min

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