WorkTrends23 Apr 2013

Social Business and Charitable Giving

#TChat Radio is all new on Tuesday, April 23, 2013, at 7:30 pm ET (4:30 pm PT). In the U.S. there are over 1.5 million nonprofit organizations that compete for charitable dollars. The fact is it's become more difficult today to attract donations in our social media-savvy society, despite spending over $7.6 billion annually on marketing. What to do? Well, according to the 2012 Nonprofit Social Networking Report, nonprofits find great value in their fast-growing social networks. This makes sense since many of us utilize social networks to communicate and collaborate in a variety of personal and professional ways, including aligning with companies' corporate social responsibility initiatives. We live in a society today where social giving, impact investing and paying it forward are indicative of a different way of thinking about philanthropy, and there are new services and platforms that allow nonprofits, consumers and small businesses to benefit greatly in their giving. This week's #TChat Radio and Twitter #TChat will discuss what it means to put social giving in this new nonprofit world of work. #TChat co-creators and hosts, Meghan M. Biro and Kevin W. Grossman welcome this week's guests Marion Mariathasan, CEO of SoRewarding.com, a cause-focused social network that integrates giving into your daily activities, and Jure Klepic, a prolific speaker, writer, marketing and social media innovator who specializes in marketing strategy and social media innovation for consumer business. This will be a great "world of work" show, so we hope to see you here!

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