4. Cassidy Frost: Writer / Educator, Dedicate Your Life To Music

Cassidy Frost is a writer, educator, and founder of Dedicate Your Life to Music, a music career incubator for women and one of the most-popular music education channels on Substack. Previously, Cassidy fronted the critically-acclaimed, Portland-based slow-fi indie band, bed., and co-founded the indie music publicity firm, Public Display PR, in San Fransisco in 2013.

Website: https://substack.com/@dedicateyourlifetomusic
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Thank you to our show sponsor, Groover.

Join Wes and Groover Artist Coach, Eric McLellan, for a Groover Club masterclass on holistic artist development next month, July 16, 2025. The webinar is focused on taking consistent, intentional action in your work in music to create meaningful, long-term results - based on your specific goals and aspirations for a unique life in modern music. *The class is exclusive to Groover Club members.* Visit https://groover.co/en/lp/groover-club/ to see all available plans.

Groover is the global go-to platform for independent artists for all their promotional needs and artist services. It started with a simple but frustrating truth: talented artists weren’t getting heard. Emails went unanswered, demos got lost, and opportunities stayed out of reach. Insert Groover—a platform where artists could finally connect with industry pros, get real feedback, and unlock new career opportunities. Today, 3,000+ pros and curators listen to new tracks from over 500,000+ artists who use Groover to share their music, get feedback, and land real opportunities—over 5M pieces of feedback given, 1M+ shares, reviews, and playlist adds, and 1,500+ label signings.

Visit https://groover.co/en/ to promote your next single and get 15% off your first campaign by using promo code EVERYBODYELSE (good for one campaign). Here's how it can be applied.

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Everybody Else is a podcast that pulls back the curtain on the people behind the music industry—the ones you don’t see in the spotlight. From producers and publicists to label execs, venue managers, and beyond, this show dives into the real stories, strategies, and lessons from those building and running the business of music.Whether you're an aspiring artist, a curious fan, or someone working behind the scenes yourself, Everybody Else offers a candid look into what it takes to build a meaningful, lasting career in the always-evolving world of music through engaging dialogue between host, Wes Luttrell, and a plethora of interesting guests.

Follow Wes: Main link
Music by Jim Noir
Artwork by Ethan Douglass
Distributed by Transistor