16. Jess Keifer: Head of Digital Marketing, Make Wake Artists (Luke Combs, Flatland Cavalry, Jon Bellion)

Jess Keifer is Head of Digital Marketing and Social Strategy at Make Wake Artists, a boutique artist services company based in Nashville, Tennessee. Lead by founder and artist manager, Chris "Kappy", Jess and her Make Wake team serve a roster that includes Luke Combs, Jon Bellion, The Band Perry, Flatland Cavalry, and over a dozen more. An IU-grad and Indy native, Jess formerly worked as Director of Digital Strategy at Sony Music and eCommerce Manager at Big Machine Label Group.

Follow Jess: @jessicakeifer
Follow Make Wake: @makewakeartists
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Everybody Else is a podcast dedicated to pulling back the curtain on the lives and work of the music people you don’t see. From producers and publicists to label execs, venue managers, and beyond, this show dives into the real stories, strategies, and lessons from those building and running the business of music. Whether you're an aspiring artist, a curious fan, or someone working behind the scenes yourself, Everybody Else offers a candid look into what it takes to build a meaningful, lasting career in the always-evolving world of music through engaging dialogue between host, Wes Luttrell, and a plethora of interesting guests.

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Music by Jim Noir
Artwork by Ethan Douglass
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