207 The Persuasion Code by Christophe Morin
The Marketing Book Podcast28 Des 2018

207 The Persuasion Code by Christophe Morin

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/the-persuasion-code-christophe-morin

Capture, convince, and close—scientifically

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.

This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It'll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.

Written by the founders of SalesBrain who pioneered the field of neuromarketing
SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
Includes guidance for creating your own neuromarketing plan
Advance your business or career by creating persuasive messages based on the working principle of the brain.

Episoder(579)

050 The Business of Podcasting by Donna Papacosta

050 The Business of Podcasting by Donna Papacosta

"The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional" by Steve Lubetkin and Donna Papacosta Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-business-of-podcasting-donna-papacosta

25 Des 201522min

049 The Challenger Customer by Pat Spenner

049 The Challenger Customer by Pat Spenner

"The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results" by  Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-challenger-customer-patrick-spenner

18 Des 201531min

048 Maximize Your Social by Neal Schaffer

048 Maximize Your Social by Neal Schaffer

Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success by Neal Schaffer https://www.salesartillery.com/marketing-book-podcast/maximize-your-social-neal-schaeffer Recorded 11/3/2015

11 Des 201549min

047 Manipurated by Daniel Lemin

047 Manipurated by Daniel Lemin

Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews by Daniel Lemin https://www.salesartillery.com/marketing-book-podcast/manipurated-daniel-lemin Recorded 10/27/2015

4 Des 201532min

046 Social Wealth by Jason Treu

046 Social Wealth by Jason Treu

"Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network" by Jason Treu https://www.salesartillery.com/marketing-book-podcast/social-wealth-jason-treu

27 Nov 201533min

045 Making Rain with Events by Scott Ingram

045 Making Rain with Events by Scott Ingram

"Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing" by Scott Ingram https://www.salesartillery.com/marketing-book-podcast/making-rain-with-events-scott-ingram

20 Nov 201533min

044 Likeable Social Media by Dave Kerpen

044 Likeable Social Media by Dave Kerpen

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More by Dave Kerpen https://www.salesartillery.com/marketing-book-podcast/likeable-social-media-dave-kerpen Recorded 10/15/2015

13 Nov 201533min

043 YouthNation by Matt Britton

043 YouthNation by Matt Britton

"YouthNation: Building Remarkable Brands in a Youth-Driven Culture" by Matt Britton https://www.salesartillery.com/marketing-book-podcast/youthnation-matt-britton

6 Nov 201526min

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