209 Making Channel Sales Work by Marcus Cauchi

209 Making Channel Sales Work by Marcus Cauchi

Making Channel Sales Work: Ten Tools To Create A World-class Third-party Selling Program by Marcus Cauchi

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/making-channel-sales-work-marcus-cauchi

Create a World-Class Third-Party Selling Program!

A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers.

Channel sales is selling that takes place by means of any third party. Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of channel sales. Many companies operate under a channel-sales model without ever having heard of the term!

Regardless of what it's called, this model presents both special challenges and special opportunities. Whether you are an early-stage venture or a small vendor of products, intellectual property, or services looking to build your footprint quickly and reliably; whether you already have a channel process in place and you want to improve or revitalise it,or you are aiming to create your ¬ first channel program from scratch; whether you are working with a group of independent agents or you are looking to build a franchise operation from the ground up—this book has been written with you in mind.

Episoder(579)

042 Spin Sucks by Gini Dietrich

042 Spin Sucks by Gini Dietrich

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30 Okt 201528min

041 The Invisible Sale by Tom Martin

041 The Invisible Sale by Tom Martin

"The Invisible Sale: How To Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads" by Tom Martin https://www.salesartillery.com/marketing-book-podcast/the-invisible-sale-tom-martin

23 Okt 201535min

040 The Content Revolution by Mark Masters

040 The Content Revolution by Mark Masters

"The Content Revolution: Telling a Better Story to Differentiate from the Competition" by Mark Masters https://www.salesartillery.com/marketing-book-podcast/the-content-revolution-mark-masters

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039 Shareology by Bryan Kramer

039 Shareology by Bryan Kramer

Shareology: How Sharing is Powering the Human Economy by Bryan Kramer https://www.salesartillery.com/marketing-book-podcast/shareology-bryan-kramer Recorded 8/12/2015

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038 Speaking Up without Freaking Out by Matt Abrahams

038 Speaking Up without Freaking Out by Matt Abrahams

"Speaking Up without Freaking Out: 50 Techniques for Confident, Calm, and Competent Presenting" by Matt Abrahams https://www.salesartillery.com/marketing-book-podcast/speaking-up-without-freaking-out-matt-abrahams

2 Okt 201529min

037 Optimize by Lee Odden

037 Optimize by Lee Odden

"Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" by Lee Odden https://www.salesartillery.com/marketing-book-podcast/optimize-lee-odden

25 Sep 201527min

036 The Passion Conversation by Geno Church

036 The Passion Conversation by Geno Church

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing by Robbin Phillips, Greg Cordell, Geno Church, and John Moore https://www.salesartillery.com/marketing-book-podcast/the-passion-conversation-robbin-phillips-greg-cordell-geno-church-john-moore Recorded 6/30/2015

18 Sep 201537min

035 Content Inc. by Joe Pulizzi

035 Content Inc. by Joe Pulizzi

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi https://www.salesartillery.com/marketing-book-podcast/content-inc-joe-pulizzi Recorded 8/26/2015

11 Sep 201544min

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