220 Clarity Wins by Steve Woodruff

220 Clarity Wins by Steve Woodruff

Clarity Wins: Get Heard. Get Referred by Steve Woodruff

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/clarity-wins-steve-woodruff

In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins is a proven handbook to create competitive advantage in any marketplace. The reader will discover the three word packages that deliver results (snippets, stories, and symbols); and the five crucial elements of clear direction and expression (what, for whom, why, how, and where). A brief overview of practical brain science will reveal why every business needs to pigeonhole itself, and what that means in four marketplace dimensions. We don't have to spend a million dollars to rise above the noise and grow referrals. We just need to learn how to be clear.

Episoder(579)

010 Buyer Personas by Adele Revella

010 Buyer Personas by Adele Revella

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009 Ctrl Alt Delete by Mitch Joel

009 Ctrl Alt Delete by Mitch Joel

Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. By Mitch Joel https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-cntl-alt-delete-mitch-joel

13 Mar 201527min

008 Evergreen by Noah Fleming

008 Evergreen by Noah Fleming

Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-evergreen-noah-fleming

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007 Reinventing You by Dorie Clark

007 Reinventing You by Dorie Clark

Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-reinventing-you-dorie-clark

27 Feb 201524min

006 The Art of Social Media by Guy Kawasaki

006 The Art of Social Media by Guy Kawasaki

The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-art-of-social-media-guy-kawasaki

20 Feb 201531min

005 Everybody Writes by Ann Handley

005 Everybody Writes by Ann Handley

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-everybody-writes-ann-handley

13 Feb 201525min

004 Social Media Explained by Mark Schaefer

004 Social Media Explained by Mark Schaefer

Social Media Explained: Untangling the World's Most Misunderstood Business Trend by Mark Schaefer https://www.salesartillery.com/marketing-book-podcast/marketing-book-podcast-social-media-explained-mark-schaefer

6 Feb 201527min

003 Epic Content Marketing by Joe Pulizzi

003 Epic Content Marketing by Joe Pulizzi

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi https://www.salesartillery.com/marketing-book-podcast/003-epic-content-marketing-joe-pulizzi

30 Jan 201536min

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