502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott
The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The up...
23 Aug 20241h 3min
501 Unsticking Deals by James Muir
Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. D...
16 Aug 20241h 20min
500 The Power of Instinct by Leslie Zane
The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventiona...
9 Aug 20241h 4min
499 The Consumer Behaviour Book by Tas Tasgal
The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony "Tas" Tasgal ABOUT THE BOOK: Neoclassical economics assumes that most people have well-d...
2 Aug 20241h 9min
498 Buyer Personas by Jim Kraus
Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella ABOUT THE BOOK: A fresh look into understanding yo...
26 Jul 20241h 7min
497 The Smart Advertising Book by Dan White
The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK: Brands today have a bewildering array of ways to communicate with their target audience. To su...
19 Jul 20241h 22min
496 Chaotic Change by Nicholas Webb
Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers naviga...
12 Jul 20241h 18min
495 Brand Naming by Rob Meyerson
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson ABOUT THE BOOK: You don't have a brand—whether it's for a company or a product—until you have...
5 Jul 20241h 6min
