Chris & Casey Keefer - Storytellers & Secrecy | Ep. 3 Winchester Life Podcast

For almost 160 years, Winchester has been part of the American culture…and for a better part of the last two decades, Jason Brown, Chris Keefer and Casey Keefer have been behind the scenes helping spearhead how visual storytelling of Winchester Ammunition’s most groundbreaking products, and the people who use them, will reach the masses. From short films to commercials, television episodes to brand campaigns all the way to documenting high speed bullet ballistics gel testing, the trio has made it a priority as a production team and show hosts to be a part of one of the most innovative and iconic brands in the outdoor industry.

In this episode, the guys will talk about some of the most memorable projects they’ve been a part of with Winchester, behind the camera and behind the barrel. Projects like the massive launch of Deer Season XP and Longboard XR, the field testing of 350 Legend in Kansas and being part of a secret deer camp in Missouri as the first ever to hunt with 400 Legend. They’ll also talk about the unforgettable launch of the 6.8 Western and the locations they were lucky enough to chamber the game changing cartridge in. A mule deer camp out west in snowy Utah, chasing elk in the mountains of Colorado and whitetail deer camps in Kansas and Nebraska, they’ll talk about field-testing the 6.8 Western and the challenge the entire team had to maintain its secrecy.

Jason, Chris and Casey will also discuss how the Winchester brand has played a key role in the success in their own brands like Dropped and the Keefer Brothers in some of the most rugged and remote places they’ve ever been. Finally, they’ll talk about the preparation as a production team to make sure these stories are documented to perfection, and how it feels to be some of the very first people to learn about Winchester’s new products and technology months before the rest of the world.