Shahrzad Rafati – pioneer of the business model

Shahrzad Rafati – pioneer of the business model

New #Janette’s TV episode – Shahrzad Rafati is the founder and CEO of BroadbandTV Corp, a digital media and technology company that provides content creation, distribution, management, and monetization solutions. Born in Iran, she is credited with pioneering both the technology and business model that made peace between big entertainment entities like the NBA and their fans who were uploading premium content to video sites like YouTube. Shahrzad built BroadbandTV as a quadruple bottom line business and measures success across employee, community, environmental, and financial KPIs, citing a workforce of over 40% female employees and managers with a 0% gender pay gap. In September 2018, Shahrzad was appointed by Prime Minister Justin Trudeau to represent Canada on the Business Women Leaders task force, which was formed to advise global leaders on issues of women's economic empowerment as part of the G20 Summit. In 2019 she was also appointed as the Vice Chair of Invest in Canada, a federal agency that aims to create jobs in Canada by facilitating foreign business investment by highlighting Canada's diverse and skilled talent pool, economic growth across multiple industries, and geographic advantage as a hub for global trade. Janette caught up with Shahrzad in #Toronto, at #The Elevate Technology Conference and captured her talk on stage for this special behind-the-scenes access. Enjoy this special Janette’s TV episode https://www.youtube.com/user/YourMarketingMagnet. Please leave your comments in the feed below and share us with all the amazing women and smart men in your life. Kindly also hit the #BELL to be notified of all our upcoming episodes. Thank you!

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Episoder(115)

What Keeps You Going in Your Business or Career with Canadian Actress, Kim Roberts -Our Annual Meeting at The Vaughan International Film Festival (VFF)

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What drew you to your business or career? And what keeps you going? I reunited with Canadian actress Kim Roberts once again at this year’s Vaughan Film Festival (VFF) in what has now become an annual ...

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Working with Family - Arianna Baldassarra, Vice-President, Greenpark Group, Presenting Sponsor, The Vaughan International Film Festival (VFF)

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Derik Baker, Virginia to Vegas Headline Entertainer, 2023 Vaughan International Film Festival Awards Gala

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Crank up the radio to the most popular Top 40 hits and you’re bound to hear American/Canadian singer/songwriter, Derik Baker’s, better known as Virginia to Vegas.   He’s released two studio albums and...

19 Aug 20236min

David Turko, Creator & Writer of the Comedy/Drama Show, FAKES

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Have you ever been scammed? So much of our world is full of fake news, fake people, and fake things. But who would have ever thought that the largest fake ID empire in North America could be invented ...

11 Aug 20234min

Tammy Frick, CEO, Canadian Screen Actors Awards on Canada’s TV & Film Industry Talent and Trends Lead by Ryan Reynolds and Other Famous Canadians

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Have you ever regarded Canadian actors, TV & film negatively now or in the past? Tammy Frick is a Canadian film industry executive, who was appointed as chief executive officer of the Academy of Canad...

6 Aug 202311min

Weird is Wonderful: Astrid & Lilly Save the World Live from The Canadian Screen Actors Awards Red Carpet

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Remember high school? How hard it was and still is when you're different? That’s how it is for outcast BFFs Astrid (Jana Morrison) and Lilly (Samantha Aucoin) who, after being bullied and deciding eno...

31 Jul 20235min

The Vaughan International Film Festival (VFF) Student Short Film Screenings DOUBLE FEATURE- Episode 2 – Influence (d)

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Thinking about your kids going back to school, what courses & extra-curricular activities to register them for, and what their future holds? Time to experience the incredible filmmaking of some of thi...

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The Vaughan International Film Festival (VFF) Student Short Film Screenings DOUBLE FEATURE Episode 1 - The Test, Winner

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Thinking about your kids going back to school, what courses & extra-curricular activities to register them for, and what their future holds? Time to experience the incredible filmmaking of some of thi...

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