The Smart Way to Use AI for Podcast Guesting (and When Not To) with Julie Fry

Have you noticed how much harder it feels to stand out online lately? Between podcasts, YouTube, newsletters, and the never-ending scroll of social content, it’s easy to feel like your voice is getting lost in the noise.

That’s why I invited my friend and fellow connector, Julie Fry, founder of Your Expert Guest, to join me on the podcast. Julie helps women entrepreneurs, speakers, and authors get booked on podcasts—the right podcasts—to grow their visibility and credibility.

In this episode, we dive into:

• How to turn podcast visibility into meaningful relationships (because visibility without connection won’t grow your business).
• Where AI helps—and where it hurts—your outreach. Julie and I share how we each use AI to start ideas but not replace our voice.
• How to write podcast pitches that actually get read (and why human connection always wins over AI-generated templates).
• How to move past perfectionism and imposter syndrome so you can confidently pitch yourself as a guest.
• Why podcasting is one of the most powerful tools for building community, establishing authority, and amplifying your voice, especially for women.

Julie and I also talk about the loneliness epidemic that many of us feel, and why showing up as our real, imperfect selves is the best way to stand out in an increasingly automated world.

If you’ve been meaning to pitch yourself for podcast interviews—or to start one yourself—this episode will give you the motivation and mindset to take action.

About My Guest: Julie Fry is the Founder of Your Expert Guest, a podcast visibility agency for women making an impact who want to be heard by their ideal client without spending HOURS on social media. She and her team book interviews for their clients on top ranking podcasts, helping them reach new audiences, build credibility, grow their referral networks and reach thousands of listeners. When she’s not working with her amazing team of guest and host matchmakers, she loves spending time with her family, cold plunging, kayaking, laughing hysterically at SNL sketches and of course, listening to podcasts.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/446/

Julie’s website: https://yourexpertguest.com/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Julie Fry (guest) = https://www.linkedin.com/in/fryjulie/

Related Podcast Episodes:

• Episodes 441-444: Booked Without Burnout Series
• Episode 433: Behind the Scenes of My AI-Powered Business: Real-World Use Cases
• Episode 378: The Power of Women's Voices and Stories to Change the World

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable